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Sever21 [200]
3 years ago
7

Brad is a transportation coordinator for volkswagen of north america. in order to move a large order of vehicles from a plant in

germany to chicago, he is planning to use both waterways and railroads. the combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called
Business
1 answer:
Soloha48 [4]3 years ago
5 0
The combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called i<span>ntermodal transportation.
</span><span>Another term used to denote this transportation which involves using two or more modes of </span>transportation , <span>such as truck and rail, </span>in a journey is mixed-mode commuting. 
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By themselves, ________ do not measure the financial performance of an ad campaign. But they are useful for evaluating many of t
Genrish500 [490]

Answer:

Click through rate

Explanation:

Click-through rate (CTR) are used to measure many of the decisions that go into a campaign, such as keyword selection and ad copy because the numbers of users who click on the advert link to the number of all total users who has either view the page of the advertisement and It is used to measure the success of an online advertising campaign for a website as well as how effective email campaigns are, by measuring or evaluating the numbers of people who actually saw the advert and click on the link of the advert that is why click through rate do not measure the performance of an advert campaign but rather useful to evaluate many of the decisions that go into a campaign.

Therefore the higher the click-through rate of an advert the more successful the advert has been in generating interest.

7 0
3 years ago
What environmental force did Unibic use in segmenting its market
larisa86 [58]

Explanation:

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businessoperations managementoperations management questions and answersunibic india: from fastest growing niche cookie brand to a challenger?in 2007, lighthouse funds acquired a 25% stake in unibic from unibic australia for rs. 200 million. in 2010, unibic australia started making losses and wanted to withdraw from the indian market. at that time, unibic operated solely in the premium, high-margin cookies segment in india, with

Question: Unibic India: From Fastest Growing Niche Cookie Brand To A Challenger?In 2007, Lighthouse Funds Acquired A 25% Stake In Unibic From Unibic Australia For Rs. 200 Million. In 2010, Unibic Australia Started Making Losses And Wanted To Withdraw From The Indian Market. At That Time, Unibic Operated Solely In The Premium, High-Margin Cookies Segment In India, With

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Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?

In 2007, Lighthouse Funds acquired a 25% stake in Unibic from Unibic Australia for Rs. 200 million. In 2010, Unibic Australia started making losses and wanted to withdraw from the Indian market. At that time, Unibic operated solely in the premium, high-margin cookies segment in India, with a share of around 8%. It had a market presence primarily in south India and was exporting to the Middle East and Hong Kong. It had strategic alliances to make cookies for various private players. However, it was not yet making profits and was cash- strapped...

Over the next few years, Unibic grew rapidly. Its growth was primarily fueled by the changes sweeping through the Indian biscuit industry, wherein glucose biscuits that had dominated the market, gradually lost out to cream biscuits and cookies. The reasons for the shift included rising disposable incomes leading to an increase in consumption of premium biscuits; a larger number of manufacturing facilities of premium biscuits; growing health awareness; innovation bringing in attractive new products; rising affordability of cookies; and increase in eye-catching packaging...

Over the years, Unibic regularly introduced fresh and unique flavors, ultimately producing over 30 variants of cookies. Its products could be broadly categorized into chocolate, butter, milk, savory, and health. The company considered its target market to be between the ages of 14 and 40. It continued its efforts at innovation and produced new products which would appeal to its target market...

In 2015, Unibic had used celebrity endorsement by signing on south Indian actor Shruti Hassan, for over a year. It stated that it wanted someone who was relevant and would give the brand a boost to get to the numbers it wanted in the South...

Unibic didn’t advertise much in print media; TV remained the company’s core focus and got the largest chunk of its advertising spend, followed by digital and OOH. Instead of following the traditional strategy of having a similar marketing campaign across markets, Unibic employed a unique strategy in each market, thereby playing to its strengths in each market while keeping in mind the market conditions and consumption patterns...

From 2019 onward, Unibic started feeling the heat of the economic slowdown in India. The Indian economic slowdown of 2019 led to a serious and continuing decline in the country’s real estate, automobile and construction sectors and in overall consumption demand. The second quarter (July- September) of the financial year (April 2019-March 2020) witnessed a drastic fall in the gross domestic product (GDP) growth rate to 4.5%. The main reasons attributed to the fall in the GDP growth rate were – contraction in manufacturing activity, weakened investments, and lower consumption demand.

As of 2020, Unibic had the largest wire cut cookie manufacturing plant in India. The plant had the capability to manufacture 100 tonnes of cookies each day, with five production lines. While it used 98% of its production capability to produce its own brand, the rest was used to manufacture for private label brands – six in India and 10 across the world. It had annual revenu7 es of Rs. 5 billion. It also exported its products to more than 21 countries including across Australia, North America, the UK, and Europe, Asia, the Middle East, and New Zealand. It derived 45% of its earnings from the south of India.

4 0
2 years ago
For make - or - buy decisons, a supplliers ability to maintain secrecy of intellectual property is considered a?
kenny6666 [7]

For make-or-buy selections, a provider's ability to maintain the secrecy of intellectual property is taken into consideration as an opportunity price.

Intellectual property is a class of property that consists of intangible creations of the human intellect. there are numerous sorts of highbrow property, and a few international locations apprehend extra than others. The quality-recognized types are copyrights, patents, trademarks, and exchange secrets and techniques. intellectual belongings (IP) refers to creations of the mind, consisting of innovations; literary and creative works; designs; emblems, names, and pictures used in commerce.

Examples of the intellectual property consist of a writer's copyright on an e-book or article, an exceptional brand design representing a soft drink agency and its products, unique design elements of a web website, or a patent on a specific technique to, for instance, manufacture chewing gum.

Learn more about Intellectual property here: brainly.com/question/1083623

#SPJ4

5 0
1 year ago
An American worker is hired by a German consulting firm operating in New York. They pay him $50,000 in wages. The new worker's c
Pachacha [2.7K]

Answer:

a. National income increases by $50,000 and factor payments to abroad increase by $20,000, so US GDP increases by $70,000

Explanation:

The German firm hired an American worker and paid him $50,000. That means that American national income will increase by $50,000.

Since the company is German, that would increase factor payments ot abroad by the difference = $70,000 - $50,000 = $20,000.

Total GDP increases by the amount of $50,000  + $20,000 = $70,000

5 0
3 years ago
There are many different workplaces in the Architecture and
V125BC [204]

Answer:

The non public area of a large building

Explanation:

There is no public traffic to content with and ample space to work.

3 0
2 years ago
Read 2 more answers
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