Question

To develop a successful marketing plan for a soft drink, the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugar soda, or regular soda with sugar and caffeine. Multiple Choice market aggregation customer grouping product segmentation market segmentation mass marketing

Answer 1

Answer:

Market Segmentation

Explanation:

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

Market segmentation is the term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.