The name is an analogy to the Age of Enlightenment in history. During this period, philosophers and scientists circulated their works through books, journals and scientific meetings. Some consider Isaac Newton's <em>Principia Mathematica</em> to be the first work from this period.
The Enlightenment viewed reason and sensorial evidence as the primary source for knowledge.
The name of the effect from the example thus implies that a research can be circulated world-wide and raise awareness of any given behaviours.
