Market __________ evaluates each market segment's attractiveness and selects one or more segments to serve.
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Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
Answer:
Note <em>The full question is attached as picture below</em>
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1). Purchasing cost = 10,000* $18
Purchasing cost = $180,000
Making cost = Direct material + Direct labor + Variable overhead
Making cost = $65,000 + $55,000 + $30,000
Making cost = $150,000
Difference in cost (Per unit) = ($180,000-$150,000) / 10,000\
Difference in cost (Per unit) = $3
Change in net income = $180,000 - $150,000
Change in net income = $30,000 (Decrease)
2. Purchasing cost = 10,000*$18
Purchasing cost = $180,000
Making cost = Direct material + Direct labour + Variable overhead + Fixed overhead
Making cost = $65,000 + $55,000 + $30,000 + $20,000
Making cost = $170,000
Difference in cost (per unit) = ($180,000 - $170,000) / 10,000
Difference in cost (per unit) = $1
Change in net income (decrease) = $170,000 - $180,000
Change in net income (decrease) = $10,000
3. Purchasing cost = $180,000 - $20,000
Purchasing cost = $160,000
Making cost = Direct material + Direct labour + Variable overhead + Fixed overhead
Making cost = $65,000 + $55,000 + $30,000 + $20,000
Making cost = $170,000
Change in net income = $170,000 - $160,000
Change in net income = $10,000 (increase)
