Answer:
Matching the correct global market entry strategy with:
1. Moodmatcher lipstick = b. Direct Exporting
2. Boeing = b. Direct Exporting
3. Yoplait = d. Franchising
4. McDonald's = d. Franchising
Explanation:
a) Global market entry strategies;
a. Indirect Exporting
b. Direct Exporting
c. Licensing
d. Franchising
e. Joint Venture
f. Direct Investment
Most of the globalized entities enter the global market space through direct exports to consumer countries. Some others engage in licensing and franchising, joint venture and indirect exports of their products and services to non-domestic countries. Huge revenues are earned through global trades. Some companies like MTN headquartered in South Africa earn more revenue in foreign markets than in their domestic markets.
Answer:
Justify your recommendation. From the BCG Matrix we can tell that Electrical appliances unit is a Cash Cow with high market share and stable growth.
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Explanation:
Answer & Explanation: Lena would respond to the buyer's request of wanting a house in the Cuban neighborhood by explaining to her that legally and ethically, she cannot provide housing recommendations based on national origin as it is a form of housing discrimination which is enshrined in the Fair Housing Act. The Act can take several forms, one of which is discrimination based on national origin.
Answer:
A) its value proposition
Explanation:
A good brand value proposition should state all the benefits of your product or service since it is the promise that your brand (or company) is delivering to potential or current customers in order for them to purchase your product or service instead of the competition's.
