Question

You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________.A) its value propositionB) target marketingC) capturing the consumers' attentionD) value profilingE) differentiated marketing

Answer 1

Answer:

A) its value proposition

Explanation:

A good brand value proposition should state all the benefits of your product or service since it is the promise that your brand (or company) is delivering to  potential or current customers in order for them to purchase your product or service instead of the competition's.