from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
$31.76 million
Explanation:
Economic Value Added is the residual wealth left for shareholders after having accounted for the financing needs of the company as shown by the formula below:
EVA=NOPAT-(WACC*invested capital)
NOPAT is the net operating profit after tax =operating profit(EBIT)*(1-tax rate)
Net income=Earnings before tax*(1-tax rate)
net income= $55 million
EBT=unknown
tax rate=40.0%
$55=EBT*(1-40.0%)
$55=EBT*0.60
EBT=$55/0.60
EBT=$91.67
EBIT=EBT+interest
EBIT=$91.67+$19
EBIT=$110.67
NOPAT=$110.67*(1-40%)
NOPAT=$66.41
WACC=9.0%
perating capital employed=$385
EVA=$66.41-(9.0%*$385)
EVA=$31.76 million
operating capital em
Excluding discouraged workers from the official unemployment rate may cause the official rate to Understate the true extent of underemployment.
What happens when they are reclassified as discouraged workers?
- The measured unemployment rate will decrease if unemployed people give up.
- When this occurs, the measured unemployment rate will momentarily increase. They will once more be listed as unemployed, which is why.
- Because there are no discouraged employees in the labor market actively looking for a job, the labor force participation rate would fall if employed people were reclassified as discouraged workers.
(1) official unemployment rate= unemployed/(employed + unemployed)
= 6197000 / 155604000 + 6197000 * 100
= 3.83%
(2) U-4 unemployment rate= (unemployed +discouraged) /(employed +unemployed+ discouraged)
=6197000+ 434000 / 155604000+ 6197000 + 434000 * 100
= 4.09%
Excluding discouraged workers from the official unemployment rate may cause the official rate to Understate the true extent of underemployment.
To learn more about the unemployed, refer to:
brainly.com/question/3876987
#SPJ4
Answer:
Current price of the stock of Jameson company is $18.62. Therefore, the correct option is A
Explanation:
The formula of required rate of return is:
Required rate of return = Risk free rate + Beta × Market risk premium
= 4% + 1.15 × 5%
= 4% 5.75%
= 9.75%
Computation of current stock price is:
Current stock price = Expected dividend per share / (Required rate of return - Growth in dividend)
= (0.75 + [5.50% × 0.75] ) / (0.0975 - 0.055)
= 0.79125 / 0.0425
= $18.62
Answer:
Stratified random sample
Explanation:
Stratified random sample -
It is also known as quota random sampling and proportional random sampling .
It refers to the process of sampling , where the complete data or population is distributed into smaller sub - groups , known as the strata .
The distribution of the strata is done on the basis of certain factors like age , gender , education qualification , etc. , there by making the sampling process easier .
Hence , from the given information of the question ,
The correct answer is stratified random sampling .
