Question

Which of the following statements is true of customer relationship management? A. It is most extensively used by production-oriented firms. B. It involves linking all processes of a company from its customers through its suppliers. C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. D. It is used more by sales-oriented firms than market-oriented firms.

Answer 1

Answer:

The correct answer is letter "B": It involves linking all processes of a company from its customers through its suppliers.

Explanation:

Customer Relationship Management or CRM is the approach of analyzing customers' behaviors and purchasing trends to adapt the company production to that pattern. CRM focuses on improving the interaction between firms and their customers. The main purpose of CRM is increasing an organization's revenues.