Question

In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) __________ marketing research method.

Answer 1

Answer:

quantitative marketing research method

Explanation:

Quantitative marketing research method -

It is a marketing research method , where some survey , polls are conducted in order to get true information about the goods and services , is referred to as quantitative marketing research method .

The method helps to get information about the product in a very fair manner by the consumers , so as to consider the likes and dislikes of the consumers .

The method like blind tests and surveys are used to perform this method .

Hence , from the given scenario of the question ,

The correct answer is quantitative marketing research method .