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Rama09 [41]
4 years ago
8

A recent study conducted by Estelle Cosmetics Company showed that heavy users of Estelle's products comprise a small percentage

of the market. The study indicated that less than 7 percent of all shoppers buy nearly 71 percent of Estelle's products in the United States. This is an example of ________.
Business
1 answer:
s344n2d4d5 [400]4 years ago
7 0

Answer: Segmentation by usage

Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.

From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.

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The total annual expenditures on advertising in the United States Multiple Choice peaked last year at approximately $700 billion
sweet [91]

The total annual expenditures on advertising in the United States is about $420 billion.

Explanation:

In general, promotional expenses should be listed on the Income Statement of the organization.

Look for "advertising expenses," "marketing expenses" or "sale expenses." Often these costs may be combined in other financial or general costs.

Collectively, the top 200 marketers in the US spend a whopping 163 billion dollars on ads in 2018, up 3.6 per cent year on year, according to Ad Age's latest Leading National Marketers study.

5 0
3 years ago
At the beginning of the year, a firm has current assets of $327 and current liabilities of $231. At the end of the year, the cur
nata0808 [166]

Answer:

Change in the Net working capital is $124

Explanation:

Working Capital can be define as the net amount between the Current Asset and Current liability of a particular year

It is better written as Working capital = Current Asset - Current Liabilities.

At the beginning of the year, the working capital is = $327 - $231 = $96

At the end of the year, the working capital is = $491 - $271 = $220

Change in Net working capital = $96 - $220

Change in Net working capital = $124

7 0
4 years ago
How will unemployment trends impact a person's professional career choice?
Kipish [7]

Answer:they can make them not want to work anymore

Explanation:

6 0
3 years ago
Lena Kay and Kathy Lauder have a patent on a new line of cosmetics. They need additional capital to market the products, and the
Vladimir79 [104]

a. The journalizing of the issuance of common stock to Kay and Lauder is as follows:

Debit Patent $100,000

Credit Common Stock $100,000

  • Issuance of 100,000 shares at $1 each.

b. The journalizing of the issuance of stock to the outsiders under both plans is as follows:

Plan 1:

Debit Cash $150,000

Credit 6% Preferred stock $150,000

  • Issuance of 1,500 shares at $100 par.

Plan 2:

Group 2:

Debit Cash $100,000

Credit Preferred stock, 1,000 shares at $5, $5,000

Credit Additional Paid-in Shares: Preferred $95,000

  • Issuance of 1,000 shares at $5 each for $100,000.

Debit Cash $70,000

Credit Common Stock $70,000

  • Issuance of 70,000 shares at $1

c. The Stockholders' Equity Section of the Kay and Lauder Corporation is as follows:

<u>Stockholders Equity</u>:

Plan 1:

6% Preferred stock, 1,500 shares at $100,   $150,000

Common stock                                                $100,000

Plan 2:

Preferred stock, 1,000 shares at $5,                $5,000

Additional Paid-in Shares: Preferred             $95,000

<h3>Data and Calculations:</h3>

Value of Patent = $100,000

Authorized preferred stock =  5,000 shares

Authorized common stock = 500,000 shares at $1 par value

Plan 1:

Group 1:

6% Preferred stock, 1,500 shares at $100 par = $150,000

Plan 2:

Group 2:

Preferred stock, 1,000 shares at $5 = $5,000

Additional Paid-in Shares: Preferred = $95,000 ($100,000 - $5,000)

Common Stock, 70,000 shares at $1 = $70,000

Voting shares = 50,000 (1,000 x 50)

Net income                             $180,000

Plan 1: Dividends:

Preferred dividend $9,000

Common stock        21,000

Total dividends                     ($30,000)

Retained earnings               $150,000

Learn more about the issuance of shares to preferred and common stockholders at brainly.com/question/17134082

7 0
2 years ago
Che MFG Company experiences the following cost behavior patterns each week
Klio2033 [76]

Answer:

Total cost= $123,525

Explanation:

Giving the following information:

Fixed costs: supervisor's salary $1,200; factory rent $2,900

Mixed costs: utilities $1,700+ $5.75 per unit

Variable costs per unit manufacturing labor wages $21.00; supplies used in production $9.00; packaging cost $2.75, warranty cost $4

<u>We need to determine the total cost of 2,770 units:</u>

Total variable cost= 5.75*2,770 + 21*2,770 + 9*2,770 + 2.75*2,770 + 4*2,770

Total variable cost= $117,725

Total fixed costs= 1,200 + 2,900 + 1,700= $5,800

Total cost= 117,725 + 5,800= $123,525

7 0
4 years ago
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