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vazorg [7]
3 years ago
6

Lebron james, stephen curry, and other athletes are paid huge sums of money by companies for celebrity endorsements. if endorsem

ents by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can help with the firm's __________ strategy.
Business
1 answer:
Alja [10]3 years ago
4 0

I believe the answer is: positioning strategy.

Positioning strategy refers to the strategy to cemented company's image and perception in the mind of the consumers. When a company use endorsement from famous figure for its product, it would create the perception that the quality of the product must be good since many of the people that being idolized use the product.

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HELP!!! Marketing
Harrizon [31]

Answer:

1. ANSWER: 20,000

2. ANSWER: $400,000

3. ANSWER: $28.45

Explanation:

1. If the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million;and Topco, Inc. has a planned market share of 10 percent. Then, Topco have the potential to sell in this market 10% * $4 million / $20 = 20,000 units of the proposed cell phone.

2. The planned market share in dollars is 10% * $4 million = $400,000

3. If Atlantic Car Rental charges $29.95 per day to rent a mid-size automobile. Pacific Car Rental, Atlantic's main competitor, just reduced prices on all its car rentals. In response, Atlantic reduced its prices by 5 percent.

Now Atlantic's new cost of rental for mid-size cars is: 95% of $29.95 =  $28.45

5 0
3 years ago
Which of the following refers to the way that interest added to an account earns
prisoha [69]

Answer:

APY is when interest is added to an account that is earning the money so I belive that is the answer

6 0
3 years ago
Accounts ___.a.are not used by entities that manufacture products b.do not reflect money amounts c.are only used by large entiti
Verdich [7]

Answer:

are records of increases and decreases in individual financial statement items

Explanation:

The accounts are the day to day records that the individual, company and the business organization handles. It can be classified into various accounts like - cash accounts, purchase accounts, sales accounts, etc

The cash account is the account which records the payment and receipt of the cash

And, the purchase and sales accounts tracks the purchase of the fixed asset, inventory, and sales of the fixed asset, inventory, etc

There is an end number of transactions that can be either increase or decrease

8 0
4 years ago
If the United States wanted to reduce the cost of its goods in foreign markets, it could ________ its currency.
Kruka [31]

Answer:

Devalue its currency

Explanation:

Exchange Rate is the conversion rate of domestic & foreign currency.

Eg $1 =   _ € .

Devaluation means deliberate fall in value of domestic currency in terms of foreign currency (increase in foreign exchange rate) , under fixed exchange rate by government.

Eg :  $1 =   5€ - change to -  $1 = 7€ . This implies dollar can purchase less amount of euro , and has depreciated.

However , this would also lead to reduce the cost of its exports in foreign (here European market) , because US $ has become cheaper in terms of their currency & hence so have been their goods.

3 0
3 years ago
Local Co. has sales of $ 10.1 million and cost of sales of $ 5.5 million. Its​ selling, general and administrative expenses are
Firlakuza [10]

Answer:

1. 45.5%

2. 13.3%

3. 7.2%

Explanation:

The formulas and calculations are shown below:

1. Gross margin = (Sales - cost of sales) ÷ (sales) × 100

                          = ($10.1 million - $5.5 million) ÷ ($10.1 million) × 100

                          =  ($4.6 million) ÷ ($10.1 million) × 100

                          = 45.5%

Gross profit = Sales - cost of sales

2. Operating margin = (Gross profit - selling, general and administrative expenses - research and development - annual depreciation charges) ÷ (sales) × 100

= ($4.6 million -  $460,000 or $0.46 million - $1.4 million - $1.4 million) ÷ ($10.1 million) × 100

= ($1.34 million) ÷ ($10.1 million) × 100

= 13.3%

Operating income = Gross profit - selling, general and administrative expenses - research and development - annual depreciation charges

3. Net profit margin = (Operating income - taxes) ÷ (sales) × 100

= ($1.34 million - $0.6097 million) ÷ ($10.1 million) × 100

= ($0.7303 million) ÷ ($10.1 million) × 100

= 7.2%

The income tax expense =  Operating income × income tax rate

                                          = $1.34 million × 45.5%

                                           = $0.6097 million

6 0
3 years ago
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