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vazorg [7]
3 years ago
6

Lebron james, stephen curry, and other athletes are paid huge sums of money by companies for celebrity endorsements. if endorsem

ents by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can help with the firm's __________ strategy.
Business
1 answer:
Alja [10]3 years ago
4 0

I believe the answer is: positioning strategy.

Positioning strategy refers to the strategy to cemented company's image and perception in the mind of the consumers. When a company use endorsement from famous figure for its product, it would create the perception that the quality of the product must be good since many of the people that being idolized use the product.

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3 years ago
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Behan will recover his amount.

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The four-firm concentration ratio in this industry is ________. Group of answer choices 21% 79% 94% 58% 41%
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