Nowadays, the media and publicity are the main sources of information and persuasion of the masses. They are main elements that reflect public opinion, attitudes, beliefs and stereotypes of the society in which they are inserted. They allow us to stay connected and aware of new developments worldwide, but they are also educational and training media that have been inseparably incorporated into our current reality. So it is not surprising that these media have become cultural points of reference worldwide that project not only customs and traditions but styles and ways of life that can be imitated by many people around the world. That is why the mass media, directly influence the formulation of gender identity of people, as they provide clear examples of behavior, according to the corresponding gender.
