Jordan owns a Compaq laptop computer. She uses the computer in class and her classmates can see the Compaq logo when she uses he
r laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Compaq computers. Jordan informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Compaq, Jordan is exhibiting some of the benefits of _____.
Branding, among other things, is based on shaping an image of the product on the customers' minds. This can be achieved through logos, slogans and even a particular style of advertising.
This strategy helps people quickly identify a brand, and can be a decision-making shortcut for loyal customers.
Explanation: This statement was in the account of the proceedings of the trial of Susan B. Anthony, on the charge of illegal voting, at the presidential election in Nov. 1872.
