In your introduction, you have to clearly identifiy the experience you are about to relate?
Can you show a picture of this page in the book
I am sure this would be C. Jovial
Answer:
Common problems in case study analysis
Identify the real problem, focusing on describing the case study situation and missing the underlying issues.
Separate the strategic management issues form the operational issues.
Identify for whom the issue is a problem.
Examine possible alternatives.
Explanation: