Answer:
MARKET SEGMENTATION, TARGET MARKETING
Explanation:
In marketing defining the customer that a product will serve is a very important step in making a profitable venture. If a product is promoted to a wrong customer, chances are they will not buy.
Two methods of determining who a product will serve are market segmentation and target marketing.
Market segmentation is the process by which a set of customers are divided into groups on the basis of some shared characteristics. For example education, income level, and demography.
Target marketing is a subset of the total market for a good or service. It is a group of people that have been identified and targeted for promotional efforts.
