Question

R.J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

Answer 1

Answer:

Individual branding policy                                        

Explanation:

Individual branding often referred to as single product branding, flanker labels or multi branding, is "an advertising technique under which goods are assigned brand names which are newly formed and usually not related to existing franchise names that the business is selling.

Individual branding is by far the most successful when a corporation offers various unrelated goods differing in price and quality and targeting specific areas of the market. It is also helpful when presenting to the industry a recent high-risk commodity to handle hazards to established products if the new model fails.

Thus, from the above we can conclude that the given case depicts individual branding policy.