The correct option is D.
When writing a resume or an application letter, the only kind of people that one can use as referees are teachers and employers. These people are considered suitable as referees because they will be able to give honest account of one's capacity and intelligence.
Answer:
Identify markets with unfulfilled needs.
Explanation:
The first step in the target marketing process is to identify markets with unfulfilled needs. The organization first needs to study what the customers are looking for. Either they will find a gap and see what need is still unfulfilled or they will create a need.
In either of the cases, they will be looking for chances to make a product that the customers will be tempted to buy, which would lead their sales to increase.
Answer:
D) Social Media Era
Explanation:
The four eras of marketing evolution are:
- production era: industries started to manufacture products in mass and at lower costs, they sold what they produced, not what the customer needed.
- sales era: companies used persuasion techniques to try to convince customers to purchase their products.
- marketing era: the marketing department was defined as such (part of the organizational structure) and it takes control of the four Ps.
- relationship era: focus on creating long term relationships with customers.
*We are currently in the middle of the Social Media Era.
