Question

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT
A offering an expanded menu of healthy options.B speeding up drive-through service.C using recycled paper in its food packaging.D expanding its low-cost menu options.E creating an advertising campaign to target elementary school children.

Answer 1

Answer:

E) creating an advertising campaign to target elementary school children

Explanation:

Even without being able to read the text, the answer is obvious since McDonald's advertising campaign targeting small children would be considered foul play. It's OK for a toy maker to target small kids, but everyone knows McDonald's doesn't sell healthy food, so they shouldn't focus any advertising on small children. That is why some cities banned free toys in the Happy Meals.