When an organization produces only a single product or service and attempts to sell it to two or more market segments. It avoids the extra costs of developing and producing additional versions of the product.
For better understanding, lets explain the term
- Market segmentation is simply known as the act of gathering or aggregating known buyers into groups that have common needs and will respond almost the same to a marketing action.
- Organization that makes only a single product or service do try to avoids any extra costs that may arise because they want to focus on just one thing
From the above, we can therefore say that the answer When an organization produces only a single product or service and attempts to sell it to two or more market segments. It avoids tahe extra costs of developing and producing additional versions of the product.
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Answer:
d. shallower and narrower
Explanation:
Product width basically refers to how many different product lines are sold, and obviously a supermarket sells hundreds of product line, while a vending machine generally sells soft drinks or snacks, which is only 1 product line.
The product depth refers to the amount of products sold, and a supermarket is much larger than a vending machine so it can sell many more products.
Answer:
Kokomochi
The incremental earnings associated with the advertising campaign in its first year is:
= $0.3 million.
Explanation:
a) Data and Calculations:
Advertising campaign cost = $5.5 million
Mini Mochi Other Products Total
Much
Incremental sales revenue $8.2 million 1.8 million $10 million
Incremental cost of goods sold 5.2 million 1.4 million 6.6 million
Incremental gross profit $3.0 million 0.4 million 3.4 million
Advertising cost 3.1 million
Incremental earnings associated with the advertising campaign = $0.3 million
Advertising cost apportioned to:
This year = $8.2/$14.4 * $5.5 million = $3.1 million
Next year = $6.2/$14.4 * $5.5 million = $2.4 million
