Question

The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.

Answer 1

Answer: Reminder Advertising

Explanation:

The reminder advertising is referred to as or known as the marketing strategy that typically includes brief messages that are sent with aim or objective of reminding the targeted customer or consumer group about the commodity or  product or their service. This advertising is used by the business which have already invested a considerable amount of resources in promoting the product or the service but still want to maintain their competitiveness.