The correct answer to this open question is the following.
Although there are no options attached, we can say the following.
What Morgan argued about the role of plantation owners in shaping patriotic rhetoric was that after Bacon's rebellion, landlords stop using indentured servitude, although in some cases it was cheaper than to buy black slaves.
So with this change, plantation owners started to form the patriotic rhetoric that exalted their work and actions were for the benefit of colonial America. They tried to maintain relatively social stability, for instance, in the Jamestown, Virginia, colony, that benefited their production and exportation of cash crops to Europe.
Edmund Sears Morgan (1916-2013) was an American professor and historian who worked at the universities of Chicago, Brown, and Yale, and specialized in the history of the American colonies.