This is an example. Just look up Raindrop.
We need more information than that
<em>Personification has to with giving human attributes to non-human objects.</em> In this case, there is no such thing as a "physical heartbeat of the group." A group cannot have a heartbeat. However, figures of speech (personification is one of them) are helpful in order to effectively convey a message.
Personification helps send the reader a message that the activist group acts as one body. It lets the audience know that the activist group is united, acts as a solid community, and as one united front. Therefore, using personification creates a stronger tone that effectively conveys a message.
Answer:
Walter Cunningham is the group's leader, and they travel to the Maycomb jailhouse in an attempt to lynch Tom Robinson. Fortunately, Atticus refuses to leave the scene, and Scout's presence is enough to make Walter rethink his actions. The Old Sarum bunch leaves without harming Tom Robinson.