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3 years ago

Here is an example of a positioning statement for Volvo:

Business

1 answer:

lbvjy [14]3 years ago

7 0

Answer:

The correct answer is letter "D": Other family automobiles.

Explanation:

In Marketing, a positioning statement is the segment a company uses to express how their product fits consumer needs. It can also represent the competitive advantage of the product letting know consumers why they ought to choose the company's product instead of competitors.

The frame of the positioning statement is the context of reference the segment is based on. Thus, in the example:

<em>"For upscale American families, Volvo is the family automobile that offers maximum safety"; </em>

under the context of the <em>family automobiles</em>, Volvo is trying to promote its vehicles as the safest.

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A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

Colt1911 [192]

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

4 0

4 years ago

Which of the following things can help you get a lower interest rate when you receive a loan?

Marta_Voda [28]

I you go for a shorter term your monthly pay will go up but you interet rate will lower.

7 0

3 years ago

Q 8.17: The financial statements of the Larson Company report net sales of $1,000,000 and accounts receivable of $80,000 and $60

Phoenix [80]

Answer:

25.55 days

Explanation:

first we must calculate the accounts receivable turnover ratio = net sales / average accounts receivable

net sales = $1,000,000

average accounts receivable ($80,000 + $60,000) / 2 = $70,000

accounts receivable turnover ratio = $1,000,000 / $70,000 = 14.286

average collection period = 365 days / accounts receivable turnover ratio = 365 / 14.286 = 25.55 days

8 0

3 years ago

When a certain competitive firm produces and sells 100 units of output, marginal revenue is $80. When the same firm produces and

Assoli18 [71]

Answer:

d. This cannot be determined from the given information

Explanation:

To find the average revenue of 200 units it is necessary to know the total units. However, the function of the marginal revenue is not given. It is impossible to infer the marginal revenue (price) of other units (of output) only from knowing the marginal revenue of the 100th unit.

6 0

3 years ago

The predetermined manufacturing overhead rate for the year was 140% of direct labor cost; employees were paid $17.50 per hour. I

Aleks04 [339]

Answer:

D. $ 367.500

Explanation:

We have to first compute the total direct labor cost. This is done by multiplying the estimated direct labor hours with the hourly rate.

Total Direct Labour costs $ 17.50 per hour * 15,000 hours = $ 262,500

Estimated manufacturing overhead per the data in the question is 140 % of Direct labor cost,

Estimated manufacturing overhead is $ 262,500 * 140 % = $ 367,500

5 0

3 years ago