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zubka84 [21]
4 years ago
6

Here is an example of a positioning statement for Volvo:

Business
1 answer:
lbvjy [14]4 years ago
7 0

Answer:

The correct answer is letter "D": Other family automobiles.

Explanation:

In Marketing, a positioning statement is the segment a company uses to express how their product fits consumer needs. It can also represent the competitive advantage of the product letting know consumers why they ought to choose the company's product instead of competitors.

The frame of the positioning statement is the context of reference the segment is based on. Thus, in the example:

<em>"For upscale American families, Volvo is the family automobile that offers maximum safety"; </em>

under the context of the <em>family automobiles</em>, Volvo is trying to promote its vehicles as the safest.

You might be interested in
Torch Industries can issue perpetual preferred stock at a price of $58.50 a share. The stock would pay a constant annual dividen
Snezhnost [94]

Answer:

11.96%

Explanation:

Calculation for Torch Industries company's cost of preferred stock,

Using this formula

Cost of preferred stock = Dividend / Stock Price * 100

Where:

Dividend =$7.00

Stock Price = $58,50

Hence,

= $7 / $58.50 * 100

= 11.96%

Therefore the company's cost of preferred stock will be 11.96%

3 0
3 years ago
Explain the difference between capital and capital goods
Phantasy [73]

Explanation:

Capital: The most important city or town of a country or region.

Capital goods: Goods that are used in producing other goods, rather than being bought by consumers

6 0
3 years ago
An online clothing boutique decides to install a web or Internet cookie in the browser of each user who visits its site. The pur
____ [38]

Answer:

a practice that may have longer term implications on the ethics of personal privacy

Explanation:

Cookies are a tool that is used on websites to identify user browser history.

The information on a user's browsing habits is then used by businesses to tailor display information relevant to what they are usually interested in.

Usually they are a safe way to improve browsing experience, but they can be used by criminals to spy on people and gain unwanted access to their data.

Cookies save information about a user session by storing data like usernames.

There is a long term danger of having one's browsing history tracked without their consent

6 0
3 years ago
A financial adviser manages an equity portfolio for an endowment fund, which has an 8.2% return objective. The adviser makes a s
MArishka [77]

Answer:

The endowment fund is not satisfied with the advisor's performance

Explanation:

Judging from a nominal interest rate perspective where return expected of an investment comprises of real rate of return and an extra return which is a compensation for inflation rate in the economy,the endowment fund is not satisfied with performance of the advisor.

The satisfactory rate of return that would be expected of the advisor is computed below:

nominal interest rate=real rate+inflation rate

real rate is 8.2%

inflation rate is 2.9%

nominal interest rate=8.2%+2.9%

                                  =11.10%

3 0
3 years ago
You are the owner of a retail shop. One of your managers regularly calls employees and coworkers names like deadbeat and crook i
stepan [7]

Answer:

Letter A is correct. <u>Abusive language.</u>

Explanation:

The communication process is essential for any business, it is through communication that ideas and objectives, needs and integration of the internal and external environment are expressed.

Business communication should promote integration and relationship with the company's stakeholders, so it is necessary that the communication process is based on ethics and legal conduct, so that there is no type of communication noise and information is passed on in a timely manner. contrary to what was proposed.

It is necessary for managers to adopt a posture consistent with the organizational culture, in the case exemplified above there is an abusive language, as there is the use of offensive words to refer to employees and customers, therefore this conduct must be promptly reviewed, as an effective manager is one that ensures that its public is respected and protected from harm, so that the organizational climate is as positive as possible, which ensures greater productivity and motivation of employees to make the organization more profitable.

3 0
3 years ago
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