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tigry1 [53]
3 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]3 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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In the product development process, what takes place between concept testing and market testing?
densk [106]
<span>In the product development process, the stage of concept testing is followed by product development. The product must actually be in existence before market testing can be conducted. So, in this process, product development is in between concept testing and market testing.</span>
5 0
3 years ago
Karla Salons leased equipment from Smith Co. on July 1, 2021, in a finance lease. The present value of the lease payments discou
Alekssandra [29.7K]

Answer:

$4,455

Explanation:

The computation of total decrease in earnings (pretax) in Morris Dec. 31, 2021, income statement is given below:-

Interest expense upto 31 Dec 2021 = (Total present value of lease payment - Lease payment on July 1, 2021) × 6% × 6 ÷ 12

= ($58,500 - $7,500) × 6% × 6 ÷ 12

= $51,000 × 6% × 6 ÷ 12

= $1,530

Depreciation expense upto 31 Dec 2021 = Fair value of equipment ÷ Useful life × 6 ÷ 12

= $58,500 ÷ 10 × 6 ÷ 12

= $5,850 × 6 ÷ 12

= $2,925

So, the total decrease in earnings (pretax) in Morris Dec. 31, 2021, income statement = Interest expense upto 31 Dec 2021 + Depreciation expense upto 31 Dec 2021

= $1,530 + $2,925

= $4,455

7 0
3 years ago
A plant asset cost $160000 and is estimated to have a $16000 salvage value at the end of its 4-year useful life. The annual depr
vladimir1956 [14]

Answer:

$20,000

Explanation:

For computing the depreciation expense, first we have to determine the first and second year depreciation which are shown below:

First we have to find the depreciation rate which is shown below:

= One ÷ useful life

= 1 ÷ 4

= 25%

Now the rate is double So, 50%

In year 1, the original cost is $160,000, so the depreciation is $80,000 after applying the 50% depreciation rate

And, in year 2, the $80,000 × 50% = $40,000

The 80,000 is come from = $160,000 - $80,000

And, in year 3, the $40,000 × 50% = $20,000

The 40,000 is come from = $80,000 - $40,000

8 0
3 years ago
Financial Statements from the End-of-Period Spreadsheet
alexdok [17]

Answer: See explanation

Explanation:

Triton Consulting Income Statement For the Year Ended April 30, 20Y3:

Fees earned 279000

Less: Expenses:

Salary expenses = 242000

Supplies expenses 1650

Depreciation expense. 900

Miscellaneous expenses 2000

Total expense = 246550

Net income 32450

Triton Consulting Balance Sheet April 30, 20Y3

Assets

Current assets

Cash 21500

Account receivable 51150

Supplies 750

Total current asset = 73400

Property, plant and equipments

Office equipment 32000

Accumulated Depreciation 5400

Total property,plant and equipment = 26600

Total asset = 100,000

Liabilities

Current liabilities:

Account payable: 3350

Salary payable: 2000

Total liabilities = 5350

Stockholders equity

Common stock 20000

Retained earnings 74650

Total stockholders equity = 94650

Total liability and stockholders equity = 100,000

5 0
3 years ago
What is a negative externality
ICE Princess25 [194]

Answer:

exists when a production or consumption of a product results in a coast of third party

8 0
2 years ago
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