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tigry1 [53]
4 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]4 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

You might be interested in
Goodwill represents the excess of the implied value of an acquired company over the
Paul [167]

Answer: Option A

                                           

Explanation: In simple words, goodwill refers to the additional value that an organisation have from its identifiable assets due to its operations over a period of time.

In other words, it can be defined as an intangible asset which an organisation creates over a period of time while establishing the brand image. These assets are not depreciated but are tested for impairment every year. For example brands like apple, Reebok and McDonald have high goodwill in the market which attracts customers towards them

Thus, from the above we can conclude that the correct option is A.

6 0
3 years ago
1. The minimum age to receive a Class C drivers license is<br> A. 15<br> B. 16<br> C. 18
insens350 [35]
You would need to be at least 18 years old to hold a valid Ontario licence
4 0
3 years ago
Read 2 more answers
In the text, Curves is an example of which path? a. Looking across alternative industries b. Looking across strategic groups wit
Elena L [17]

Answer:

The correct option is D) Looking across complementary offerings

Explanation:

There are about 6 well-known paths to achieving a <em>Blue Ocean Strategy.</em>

Generally, the Blue Ocean Strategy (BOS) seeks to avoid locking horns with the competition by identifying niche areas that are critical to the attainment of a competition-free space. According to the BOS took kit, there are 6 paths to achieving a blue ocean strategy.

One of them is called looking across complementary offerings.

Another term for the Curve is Value Ramp. Value Ramp simply refers to a methodology for evaluating one's service/product offerings. It consists of a graph that plots a curve sloping upwards from left to right, showing the relationship between price and the value or perception of value being delivered by the business.

The principle offered here stated that the higher the perception of one's brand, the more one should be able to charge for their services.

Value is thought to increase as the business delivers more and more personalized services in a relationship-oriented fashion rather than generic products and services which are readily available off the shelf in most cases.

Cheers

7 0
3 years ago
Charleston Company has two departments (Processing and Packaging) and uses a job-order costing system. Charleston applies overhe
olga_2 [115]

Answer:

$1.236= Estimated manufacturing overhead rate

Explanation:

Giving the following information:

Processing:

Direct labor cost= $44,500

Applied overhead= $55,000

To determine the estimated overhead rate, we need to use the following formula:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

55,000= Estimated manufacturing overhead rate*44,500

55,000/44,500= Estimated manufacturing overhead rate

$1.236= Estimated manufacturing overhead rate

3 0
4 years ago
Swifty Company has identified that the cost of a new computer will be $30000, but with the use of the new computer, net income w
klio [65]

Answer:

10.0 years

Explanation:

The computation of the payback period is shown below

We know that

Payback period = initial cost ÷ increase in net income

= $30,000 ÷ $3,000

= 10 years

As the depreciation expense is a non-cash expense so we dont considered it

Therefore the first option is correct

8 0
3 years ago
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