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tigry1 [53]
3 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]3 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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Who benefits from an import-substitution strategy? who is harmed?
Aloiza [94]

Answer:

Import substitution industrialization (ISI) is a trade and economic policy which advocates replacing foreign imports with domestic production. Domestic consumers benefit from import substitution as they do not have to face strong competition from foreign competitors and can sell their goods at a higher price. So for example manufacturers in USA sell a battery from $10 but consumers from USA have the option to import that battery at $7 from China the US manufacturers wont be able to compete as Chinese companies have lower cost of production therefore they can sell cheaper and in order to protect the local manufacturers the government may use an ISI strategy to help the local manufacturers. On the other hand consumers are harmed from this strategy as they cannot buy the cheaper product because of change in government strategy. So consumers who were buying the battery at $7 not have to buy it at $10.

Explanation:

5 0
3 years ago
Which is an<br> irony associated with credit scores?
sveticcg [70]

Answer:

my question I can't see what ur my about

6 0
3 years ago
After years of selling in the consumer market, Dave accepted a job as a salesperson for a firm that markets its products in the
ArbitrLikvidat [17]

Dave accepted a position as a salesperson for a company that markets its products in the B2B sector after years of selling to consumers. He'll probably discover the following when he thinks about his new responsibilities: industrial clients typically need more individualized attention than clients in the consumer sector.

What is the consumer market?

When people buy goods or services for their consumption rather than to resell them, such market is known as the consumer market. Consumer markets are generally made up of goods that individuals use daily.

What is B2B marketing?

Businesses that use B2B marketing concentrate on promoting their products or services to other businesses. B2B enterprises sometimes function in this way because they offer goods that are in high demand among other businesses alone.

Do consumers prefer personalization?

More than 76% of consumers claimed that receiving tailored messages was a significant motivator for them to consider a brand, and 78% claimed that such information increased their likelihood of making a second purchase.

Learn more about Marketing: brainly.com/question/13414268

#SPJ4

6 0
2 years ago
Pasadena Candle Inc. budgeted production of 730,000 candles for the January. Wax is required to produce a candle. Assume 11 ounc
Temka [501]

Answer:

696,325 Pounds

Explanation:

The computation of the direct material purchase budget is given below:

Here we assume that

one pound = 16 ounces

Now total wax needed is

= Production of Finished Goods × Pounds of wax needed for production

= 730,000 candles × 11 ÷ 16

= 501,875 pounds

Now

Total direct material purchased  = (Total Wax needed +  Ending Inventory, Jan.31 - opening inventory) × unit price

= (490,625 Pounds + 12,900 pounds - 17,400 pounds) × $1.40 per pound

= 696,325 Pounds

4 0
3 years ago
Parton Company, a manufacturer of snowmobiles, is operating at 80% of plant capacity. Parton's plant manager is considering maki
ira [324]

Answer:

The answer is: a

Explanation:

The Parton Company has a 'make or buy' decision. This decision involves analysing the incremental costs associated with each option. Incremental costs are costs incurred as a result of producing one more unit of a product. If the excess capacity can be utilised to produce the headlights at a lower cost than the cost of acquiring the headlights from an external supplier, then the company should produce the headlights.  

The Parton Company incurs $12.80 per headlight purchased from the external supplier. Added to this cost, are the existing costs of operating below plant capacity. If making the headlights in the manufacturing plant yields a positive contribution to fixed costs, then the Parton company should produce the headlights in the manufacturing plant.

By producing the headlights, the Parton company gains a contribution to fixed costs of $1.03 per headlight.

Foregone purchase costs from supplier:                          $12.80

Incurred costs (directly) from production:                        ($11.77)

Direct materials                                                                     ($4.45)

Direct Labour                                                                         ($3.45)

Manufacturing Overheads: $(6.45*0.6)                               <u>($3.87)</u>

Net gain per headlight                                                           <u> </u><u>$1.03</u>

6 0
3 years ago
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