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tigry1 [53]
4 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]4 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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Which sales channel is projected to top $450 billion within the next several years?
pshichka [43]
According to one source from the internet, the cross-border sales is projected to top $450 within the next 5 years.  Cross-border trade is the process of buying and selling of products, selling goods and services between business domestically or in the neighborhood countries.
6 0
4 years ago
RL Photography reported net income of $122,700 for 2014. Included in the income statement were depreciation expense of $7,730, p
jeka57 [31]

Answer:

$142,209

Explanation:

The preparation of the Cash Flows from Operating Activities—Indirect Method is shown below:

Cash flow from Operating activities - Indirect method

Net income $122,700

Adjustment made:

Add : Depreciation expense $7,730

Add: Patent amortization expense $4,908

Less: Gain on disposal of plant assets -$4,417

Add: Decrease in accounts receivable $7,362 ($25,767 - $33,129)

Add: Increase in accounts payable $3,926 ($11,288 - $7,362)

Total of Adjustments $19,509

Net Cash flow from Operating activities                  $142,209

6 0
3 years ago
Will Paten is the manager of a team of 12 people in the marketing division of Palmer, Inc. Will, who has been working in the com
alisha [4.7K]

Answer: The options are given below:

A) The promotions and bonuses of the team members depended heavily on Will's performance ratings.

B) The company had provided Will with additional duties and he was left with little time to ensure that his team members performed well.

C) Will believed that since the job demands in marketing were ambiguous and ever-changing, a supportive approach to leadership would suffice.

D) Will was considered an expert at analyzing market trends and making accurate projections.

E) Will was uncomfortable exercising coercive measures to control employees.

The correct option is E.

Explanation:

Will Paten is someone that is liked by all his co-workers, including his colleagues and subordinates. He is probably liked by all because he is a nice and easy going person, who does not enjoy forcing his will on others.

Aaron and Abby are likely taking Will's niceness for granted and they believe that they would not be punished for going against Will's requests.

Will, being an easy going and nice person will not enjoy forcing them to do his bidding, he will therefore be uncomfortable about exercising coercive measures to control Aaron and Abby.

5 0
3 years ago
ISEN management is NOT happy with 75% customer service because it has a corporate goal of 90%. So this aspect of performance is
Sedbober [7]

Answer:

Explanation:

There are so many things that can cause customers dissatisfaction which in turn could lead to low patronage.....

1. Lack of interest in the property or service

2. Inability to properly present the product and service

3. Taste of the customers

4. Season at which the products and services are produced

5. Price or cost of product or service

6. Customers income....

7. Management tactics

These are some of the things that can deprive the company from actualising its goals

7 0
3 years ago
Johnson Company has the following overhead costs: machine setup $25,000; factory maintenance $10,000; heating and lighting $15,0
kvv77 [185]

Answer:

Total overhead = $50,000

Explanation:

Activity based costing is a method of allocating production cost to various activities, from example to accounting, sales, operations and son on. A given standard amount is multiplied by the units of an activity.

In this instance the overhead includes machine setup, factory maintenance, heating and lighting.

Total overhead= machine setup + factory maintenance + heating and lighting

Total overhead= 25,000+ 10,000+ 15,000

Total overhead = $50,000

Sales expense is a direct expense so is not included.

5 0
3 years ago
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