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tigry1 [53]
3 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]3 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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Suppose that in​ 2017, a typical U.S. student attending a​ state-supported college bought 10 textbooks at a price of ​$110 per b
Tatiana [17]

Answer:

  • 2017 Price Index is 100
  • 2018 Price Index is 111

Explanation:

The Price Index for any given Base year is always 100. 2017 is staed to be the base year so it's price index is 100.

2018

The Student Price Index can be calculated using the formula;

SPI = \frac{cost of basket of goods in the year of interest}{Cost of the basket of goods in the base year}  * 100

= \frac{(10 * 120) + (30* 390)}{(10 * 110) + (30 * 350)} * 100

= \frac{12,900}{11,600} * 100

= 111.21

= 111

3 0
3 years ago
Suppose that fertilizerfertilizer is necessary to produce wheatwheat. if the price of fertilizerfertilizer fallsfalls​, the supp
asambeis [7]

Answer: Shift to the right

Explanation:

Fertilizers are an important input in wheat production. When the price of fertilizers fall, it leads to a decrease in cost of producing wheat. Thus, producers will supply more wheat in the market. As a result the supply curve for wheat will shift to the right leading to a fall in the price of wheat and an increase in the quantity of wheat sold in the market.

4 0
3 years ago
Selected information from Gerrard, Inc.’s financial activities in the year 2004 was as follows: Net income was $330,000. The tax
ValentinkaMS [17]

Answer:

$0.26

Explanation:

diluted earnings per share (EPS) = (net income - preferred dividends) / (weighted average outstanding shares + diluted shares)

net income = $330,000

preferred dividends = 2,000 x $500 x 8% = $80,000. Since the preferred stocks are convertible, they will be considered diluted shares. Therefore, no preferred dividends will be included in the calculation.

weighted average outstanding shares:

  • January 1 = 700,000 x 12/12 = 700,000
  • March 1 = 200,000 x 10/12 = 166,666.7
  • total weighted average = 866,666.7

diluted shares = 2,000 preferred stocks x 200 = 400,000

diluted EPS = $330,000 / (866,666.7 + 400,000) = $0.260526247 ≈ $0.26

8 0
3 years ago
A bank has $8,000 in deposits and $6,000 in loans. It has loaned out all it can given the reserve requirement. It follows that t
Wittaler [7]

Answer:

c. 25 percent.

Explanation:

The computation of the reserve requirement percentage is shown below:

Given that

Deposits made = $8,000

Loans = $6,000

So the required reserve is

= deposits made - loans

= $8,000 - $6,000

= $2,000

Now the required reserve is

= $2,000 ÷ $8,000

= 25%

Hence, the correct option is c. 25 percent

We simply applied the above formula so that the correct value could come

And, the same is to be considered  

7 0
3 years ago
The average fixed cost curve a. always declines with increased levels of output. b. always rises with increased levels of output
Zolol [24]

Answer: a. always declines with increased levels of output.

Explanation: the average fixed cost curve graphically illustrates or shows the relation between average fixed cost a firm incurs in the short-run production of a good or service, and the quantity produced. The average fixed cost curve always declines with increases in the level of output resulting in a negatively sloped curve. This is to say that the average fixed cost is relatively high at smaller quantities of output, which then declines as the level of production increases--the more output increases, the more average fixed cost declines. Why this occurs is that a given fixed cost is spread over an increasingly larger quantity of output and as such, firms can profitably charge a lower price with increased output.

7 0
3 years ago
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