When a company develops a product and then attempts to sell it through normal distribution channels in a number of test-market cities, it is engaged in "standard test marketing".
<h3>
What is standard test marketing?</h3>
A type of test market where the business chooses a limited number of sample cities to test the entire marketing mix before launching a new product.
There are various ways to test marketing-
- Executing a regional product launch before a full launch.
- Working with a small group of customers who may directly provide product feedback.
- Implementing a focused direct marketing campaign to assess advertising methods.
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<u>B)</u><u> Organizational learning.</u>
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<h3><u>Organizational learning: What is it?</u></h3>
Organizational learning is the process through which a company develops over time by gaining information and applying that understanding to experience. The newly developed information is subsequently shared inside the company.
All businesses should prioritize organizational learning since internal knowledge production, transfer, and retention strengthen the organization as a whole.
There are three primary acts to take into account when examining the definition of organizational learning:
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Answer:
Total carrying cost is $240.
Explanation:
EOQ=√(2*D*Co)/Cn
EOQ= 400 units
Annual carrying cost= (EOQ/2)*Cn
=(400/2)*1.20
=$240
Answer:
Current Ratio=1.93518
Explanation:
Calculating Current Assets:
Current Assets=Total assets-Net fixed assets
Current Assets=$537,800- $412,400
Current Assets=$125,400
Current Liabilities=Total debt- Long-term debt
Current Liabilities=$388,700- $323,900
Current Liabilities=$64,800
Current Ratio=
Current Ratio=1.93518
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