Question

A smartphone manufacturing company uses social media to achieve different business objectives. Match each social media activity of the company to the objective it helps the company achieve.

Answer 1

Explanation:

Following is the correct matching of different social media activities with the objectives of the company.

Releases videos of its new, high tech smartphone manufacturing facility

To give consumers a peek into its operations

Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model

To increase brand loyalty  

Gives bloggers a new smartphone handset before the model is on the market

To create consumer awareness about a new product

Ask customers to determine their next model using hashtag #NEWMODEL

To allow consumers to be part of product development

Answer 2

Answer:

The objective the company wants to achieve is to gain more followers on its social media.

Explanation:

• Releases videos of its new, high-tech smart phone, manufacturing facility:

To give consumers a peek into its operations

• Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model

To increase brand loyalty  

• Gives bloggers a new smartphone handset before the model is on the market

To create consumer awareness about a new product

• Ask customers to determine their next model using hashtag #NEWMODEL

To allow consumers to be part of product development