Martha Manufacturing produces a single product that sells for $80. Variable costs per unit equal $32. The company expects total
fixed costs to be $72,000 for the next month at the projected sales level of 2,000 units. In an attempt to improve performance, management is considering a number of alternative actions. Each situation is to be evaluated separately. 1) What is the current breakeven point in terms of number of units?
2) Suppose management believes that a $16,000 increase in monthly advertising expense will result in a considerable increase in sale. Sale must increase by how much to justify this additional expenditure?
3) Suppose that management believes that a 10% reduction in the selling price will result in a 10% increase in sales. If this proposed reduction in selling price is implemented,
a) Operating income will decrease by $8,ooo
b) Operating income will increase by $8,000
c) Operating income will decrease by $16,000
d) Operating income will increase by $16,000.
24,000 is the profit they would make for hitting their goal.
Question 1: What is the break-even point? The break-even means they make no money, but they also lose no money. So that final number (24,000) would be 0 instead. How many units would they have to make to hit zero? (x * 80) - (x * 32) - 72,000 = 0. 80x - 32x = 72,000 48x = 72,000 x = 1500 units
We can verify by using our first formula we've already determined, using this new value for units. (1,500* 80) - (1,500 * 32) - 72,000 = ? 120,000 - 48,000 - 72,000 = 0? True!
Question 2: If they increase their expenses by 16,000, what is their new break even point?
According to the video, Impulsive Buying is unplanned buying with little investigation of alternative stores, brands, or prices, whereas, Comparison shopping is the process of considering alternative stores, brands, and prices.
Explanation:
Impulsive buying refer to the phenomenon of buying something without any plan.
It is just like you went to a shop you liked something and you bought it.
Few example of impulsive buying are-buying chocolates,a scarf,a painting or even a furniture.
Impulse buying is also termed as Pleasure buying.
<u>Comparison shopping </u>refers to the process of buying a product after comparing the price,brand with that of the other similar product in the market.
C) The expected rate of return must be equal to the required rate of return; that is, r~ = r.
Explanation:
In order for markets to be in equilibrium, each stock's expected rate of return should equal the investors' required rate of return.
If the investors' required rate of return is higher than the stock's expected rate of return, then the price will be pressured downwards. If the investors' required rate of return i slower than the stock's rate of return, then the price will be pressured upwards.