Martha Manufacturing produces a single product that sells for $80. Variable costs per unit equal $32. The company expects total
fixed costs to be $72,000 for the next month at the projected sales level of 2,000 units. In an attempt to improve performance, management is considering a number of alternative actions. Each situation is to be evaluated separately. 1) What is the current breakeven point in terms of number of units?
2) Suppose management believes that a $16,000 increase in monthly advertising expense will result in a considerable increase in sale. Sale must increase by how much to justify this additional expenditure?
3) Suppose that management believes that a 10% reduction in the selling price will result in a 10% increase in sales. If this proposed reduction in selling price is implemented,
a) Operating income will decrease by $8,ooo
b) Operating income will increase by $8,000
c) Operating income will decrease by $16,000
d) Operating income will increase by $16,000.
24,000 is the profit they would make for hitting their goal.
Question 1: What is the break-even point? The break-even means they make no money, but they also lose no money. So that final number (24,000) would be 0 instead. How many units would they have to make to hit zero? (x * 80) - (x * 32) - 72,000 = 0. 80x - 32x = 72,000 48x = 72,000 x = 1500 units
We can verify by using our first formula we've already determined, using this new value for units. (1,500* 80) - (1,500 * 32) - 72,000 = ? 120,000 - 48,000 - 72,000 = 0? True!
Question 2: If they increase their expenses by 16,000, what is their new break even point?
produced by PR agencies and companies for use in TV newscasts.
Explanation:
Public relations involves the process of professionally maintaining and sustaining a favourable public perception and image by an organization or an elite.
It is a strategic communication process used by PR managers to issue and disseminate quality informations between their principal (usually an individual) or an organization and the public, in order to build a mutualistic relationship and boost their level of sales.
Public relations is a marketing tool that combine news covered by the media which are often not a directly paid for medium and is typically used to influence, inform and persuade the consumer to purchase a product.
A video news releases is a segment or portion of a video that's produced to have similarities with news report and are sent to media houses.
On a related note, video news releases are produced by public relations (PR) agencies and companies for use in TV newscasts.
Explanation:Resource Acquisition focuses on defining the needs for the project, and obtaining the right resources for the team and other resources and tools available to manage the effort.
Acquiring resources is the process of securing team members, equipment, materials or other resources required to deliver the project. The key input to acquiring resources is the project plan. The Acquire Resources process is repeated at several stages throughout the project as the need arises.
Marketing and distribution of a variety of products
Explanation:
Marketing refers to a business function whereby a marketer advertises and promotes goods and services with an objective to increase sales and at the same time ensure customer satisfaction. Marketing mix refers to essential marketing components for effective marketing.
Marketing mix comprises of product, place, price and promotion.
Distribution refers to activities which are aimed at making products available in the right markets at the right time and utilizes various channels of distributions such as retailers, wholesalers, intermediaries, etc.
In the given case, Starbucks, the renowned coffee maker, has formed alliances or collaborations so as to extend and strengthen their business. These strategic alliances help Starbucks create an effective distribution network and wide-reach marketing which subsequently helps in efficient operations and profitability.
