Question

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________.

Answer 1

Answer: Multiple segmentation bases

Explanation:

 The multiple segmentation is one of the type of marketing based strategies in which the various types of organization are attract the various types of consumers by using the advertising strategy and the similar product users.

 The multiple segmentation is basically used the multiple segmentation process for the purpose of dividing the market on the basis of geographical, behavior and the demographic segmentation.  

According to the given question, the Gold class electrical is one of the type of company that helps in targeting the market on the basis various types of beneficial factors, social class and the country.    

 Therefore, Multiple segmentation is the correct answer.