Some thing with the first 5 elements of journalism mainly timeless also contrast and controversy
Answer:
Explanation:
Product Line
A product line represents related products under a single brand name produced, grouped and sold by the same company. Organisations use product lines to keep and expand their consumer base by adding products that will appeal to their customers in the same line of products which they are familiar with.
A consumer will always be motivated to buy a complete kit of products in a product line to take care of similar issues such as skin care, face care among others rather than buying different products from different brands to make up a complete kit.
Most product lines are marketed in groups and are placed together to appeal to customers. Specifically, organisations know that consumers will be willing to test new products that are part of the same product line they have known and are used to.
Answer:
These questions are incomplete since the article relating to Hologen company is not attached. However, I would answer them this way.
Explanation:
1) A floating rate bond has a shorter duration; almost zero and it has lower sensitivity to interest rates compared to a fixed rate bond.This means that the former has a lower interest rate risk. Investors tend to demand floating rate bonds when they expect future interest rates to rise because their prices would be close to their par values as their interest rates would also increase. On the other hand, fixed bond's interest rates are inversely related to their prices.
2)
For an issuing company, borrowing money floating rates terms could be riskier for cashflow management purposes . Every time interest rates increases, it means that the company would pay higher interests to lenders which could hurt its profitability. The fluctuations could also negatively affect future financial planning unlike issuing fixed rate bonds whose coupon payments are constant hence decreasing the volatility of earnings.
