Answer:
Roman numerals, capital letters, and then numbers
During Shakeaspeare time, people actually believed in witches and demons. They were extremely superstitious, and mystical/supernatural beliefs affected their everyday lives. If someone was ill, it was not uncommon to believe that person was cursed, for example. So seeing the supernatural being represented on a stage was especially frightening, which is also why magic and the supernatural are a recurring theme in Shakespeare plays.
Ethos is a mode of persuasion used to convince the audience. It is one of three artistic proofs (ethos, pathos, and logos).
Ethos is also known as ethical appeal and convinces your audience of credibility and character. It is used to prove you are worth listening to. Ethos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.
The answer is tells because the other answers are not neutral.