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There are many ethical issues, social media sites like Facebook collect data on thier on users even when the user isn't on thier app or website, people post really stupid things that could get them in trouble with thier school or even the law. There are many privacy concerns with these social media platforms, social media platforms are able to record ur gps coordinates, they can gather data on ur ip address and your phone comtacts.
The statement from the dissenting opinion of tinker v. des moines court decision that best supports the reasoning that the conduct of the student protesters was not within the protection of the free speech clause of the first amendment is :
In cox v. Louisiana, the court clearly stated that the rights of free speech and assembly "do not mean that everyone with opinion or beliefs to express may address a group at any public place at any time
Hope this helps. C:
If you do not know your audience's interests you will probably lose their interest.