It is a strategy used before and during reading; Previewing a text helps the reader to develop the main subject and prepare his mind to receive the informations from written materials.
FRANCE
On September 1, 1715, four days before his 77th birthday, Louis XIV died of gangrene at Versailles. His reign had lasted 72 years, longer than that of any other known European monarch, and left an indelible mark on the culture, history and destiny of France. His 5-year-old grandson succeeded him as Louis XV
Appealing to logic is super effective. It allows the audience to grasp more of a logical or rational point of view. It's also a point of view best used with a male-dominant audience.
Appealing to emotions is also something else that is an effective way to change an audience's mind. It allows the audience to grasp more of a compassionate and sensitive point of view. It's also a point of view best used with a female-dominant audience.