Reading words in appropriate sets rather than one-by-one is called: Phrasing
Assuming that you're referring to the new mexico tourism campaign featuring ugly aliens,
Top tourism people complained that the Ad will cast new Mexico in a negative light and the ads make absolutely no reference to New Mexico's tourist attraction.
hope this helps
Einstein was different than the other children. He was slower with little possibility of achievement and he appeared to show no promising future. The genius in his youth, did not exhibit the exceptional and phenomenal mind that he is now known for.