Question

The population of metropolitan Atlanta is 488,550. The total population of the United States is 325.7 million. Coke Zero’s annual metro Atlanta sales are $7.5 million and its total US sales are $2.5 billion. What is Coke Zero’s Brand Development Index in metro Atlanta?

Answer 1

Answer:

Coke Zero’s Brand Development Index in metro Atlanta is 2

Explanation:

Brand Development Index is a term which is used to identify the relationship between the total sales of a brand in a particular market and the total population of the market.

The formula for BDI is given below:

$BDI =\frac{\text{Brand sales to region}}{\text{Population in region}} \div \frac{\text{Total brand sales}}{\text{Total population}}$

 Coke Zero’s annual metro Atlanta sales = $7.5 million

The population of metropolitan Atlanta= 488,550

Total US sales = $2.5 billion.

The total population of the United States = 325.7 million

$BDI=\frac{7500000}{488550} \div \frac{2500000000}{325700000}\\=2$