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Your assistant wants to use secondary data exclusively for the current marketing research project. You advise him that the use o

Rudik [331]

Answer:

D) It is generally more expensive to obtain than primary data.

Explanation:

A) It may not exist.

Problem. Primary data may not yet be available due to its sensitivity of the primary data.

B) It may not be relevant

Problem. Published data may not be applicable to your region. For example published data for Asia might not be applicable to Africa.

C) It may not be impartial.

Problem. Primary data used to create the secondary data might not treated all rivals equally.

D) It is generally more expensive to obtain than primary data.

Not a problem. Secondary data is not expensive as compared to primary data.

E) It may not be current.

Problem. Primary data collected might be out of date thus can not be used recent decisions as many things would have changed.

7 0

3 years ago

Which of the following is most likely a topic of discussion in macroeconomics?an increase in the price of a hamburgera decrease

otez555 [7]

Answer:

a decrease in the unemployment rate

Explanation:

Macroeconomics is a branch of economics that studies the economy as a whole. Economic variables studied in macroenomics includes GDP, unemployment, inflation etc

Microeconomics is a branch of economics that studies the behaviour of economic agents- individuals and firms in the economy.

I hope my answer helps you

4 0

3 years ago

What is a brand promise?

Burka [1]

Usually, a brand promise is some sort of statement said by an organization to its consumers, or customers, stating what the customers may expect from their product(s) and/or service(s).

Hope this helps!

5 0

3 years ago

According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the o

In-s [12.5K]

Answer: marketing

Explanation: In simple words, marketing refers to the set of activities that are performed by an organisation with the objective promoting the products that they are offering in the market.

It focuses on providing the customer those products that increases their level of satisfaction to the maximum level. It involves ascertaining the needs of customers and then making a suitable product.

Thus, from the above we can conclude that the correct option is C.

5 0

3 years ago

Consider a university that purchases replacement chairs for its classrooms. The purchasing manager knows that the annual demand

Ierofanga [76]

Answer:

b. $866

Explanation:

Annual demand from the question = D = $500

the ordering cost = S = $200

then the cost of carrying H = $15

we have to calculate the economic order quantity

= sqr(2*D*S)/H

= sqr(2 x 500 x 200)/25

= sqr(13333.3333)

this equals 115.469

which is approximately 115.5

next we have to calculate inventory ordering cost

= (D * S)/EOQ

= 200 *500/115.5

= 865.5

When approximated becomes $866

8 0

4 years ago