Question

Advertising objectives can be classified based on three primary purposes. what are the three​ purposes?

Answer 1

The three primary purposes that advertising objectives can be classified by area; To inform; this is in the case of a new product where the company needs to inform the customers and create awareness on the existence of a new product. Secondly; To persuade; once you are in a competitive environment there is need to persuade the customers to buy your product. Lastly, To remind; this is especially important for a mature brand.