Question

As customers navigate through a company’s website, CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that one individual customer.
A) True
B) False

Answer 1

Answer:

True

Explanation:

CRM , an acronym for Customer relationship management is a cloud based software used to manage customer's data , customers's interaction and obtain business information.

It connects the user to different departments of an organization and harmonize their activities , notes and metrics.

It has its benefits in planning ,effective sales management ,team communication and can also be interact with social media .

It can record and analyze customer's clickstream so websites images and ads can be tailored to the needs and desires on that individual customer