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Nostrana [21]
3 years ago
8

What data are collected from consumers to develop a perceptual map for a particular product category?

Business
1 answer:
olga2289 [7]3 years ago
5 0

Answer:

Detail Answer is given below

Explanation:

A perceptual map is a graphic used by market researchers and companies to describe and understand how target customers see and feel about a particular brand or product.

Perceptual maps can also be called product positioning maps.

These useful graphics allow organizations to understand the competitive positioning of their brand or product. They also allow organizations to consider comparisons of attributes that are important to customers and identify open areas within their markets.

To obtain the data that is plotted on a perceptual map, surveys are distributed to potential clients and clients who ask them about their experience with a product. These surveys ask about the opinions of respondents about product performance, packaging, price, size and other variables.

Qualitative survey responses are then transferred to a perceptual map using a scale, such as the Likert Scale. The table analysis is used to inform the development and improvement of the product.

A usual perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Respectively axis contains of a pair of opposite attributes at each end.

Format of Map

For example, if the purpose of the map is to investigate how consumers feel about breakfast cereals, the Y axis could have "a great taste" on one end and a "bad taste" on the other. The X axis could have "low nutritional value" at one end and "high nutritional value" at the other end.

Each cereal brand is drawn on the perceptual map based on how consumers perceive the brand's products in relation to those attributes.

For a perceptual map to be as useful as possible, the X and Y axes must measure the attributes that consumers really consider when making purchasing decisions in the real world.

Once again, the best way to begin to understand how customers and potential customers see products and brands in a market is to survey them.

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country cupboard purchased inventory for $ 4 comma 800 and also paid a $ 360 freight bill. Country Cupboard returned 20​% of the
Ede4ka [16]

Answer:

A. $ 4,123

Explanation:

For accounting purposes we will consider as cost to ivnentory all the necessarycost incurred to get the merchandise ready for use. Therefore the returns and dsicount decrease the inventory as they weren't cost incurred.

The freight will count as necessary and incurred thus, added.

Invoice nominal          4,800

returns

4,800 x 20% =       <u>      (960)</u>

balance                      3,840

discount 2%           <u>        (76.8)   </u>

merchandise cost     3.763,2‬

freights-in          <u>          360     </u>

total cost                   4,123.2

3 0
3 years ago
Beatrice invests $1,410 in an account that pays 3 percent simple interest. How much more could she have earned over a 4-year per
mixas84 [53]

Answer:

$7.77

Explanation:

The answer would be the difference between compound and simple interest

Simple interest = principal x time x interest

$1,410 x 0.03 x 4 = $169.20

Compound interest = future value - present value

future value = Principal ( 1 + interest)^n

$1,410 ( 1.03)^4 = $1586.96

$1586.96 -$1,410 = $176.97

Difference = $176.97 - $169.20 = $7.77

4 0
2 years ago
An employee starts the execution of an OLAP application that uses a lot of computational resources while executing.​ Normally, t
denpristay [2]

Answer:

(D) denial of service

Explanation:

Denial of service -

It is a type of cyber - attack where offender tries to make the source of network or the machine unavailable for the user via disturbing the service of the of the internet .

The task of denial of service is done by flooding the machine or the source with many requests in a way to overload the system .

Hence , from the question , the example shown in the question is about denial of service .

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3 years ago
A rent ceiling set below the equilibrium rent
Anna [14]

A rent ceiling set below the equilibrium rent creates a situation in which the quantity demanded of housing is greater than quantity supplied.

<u>Option: C</u>

<u>Explanation:</u>

Rent limit is the highest price a property owner can demand for rent. Rent ceilings are typically fixed by legislation and limit how high the rent can be in a given area. Although, the amount of affordable housing is also reduced as a consequence of this rule, as tenants are not interested in renting out their properties at a cheap price.

Nevertheless, if the limit is placed underneath the level of equilibrium then a reduction of deadweight is produced. Many issues come in the form of illegal markets, scanning time and charges that aren't leased precisely like key money i.e. high initial cost for new keys.

4 0
3 years ago
The total of paul's taxable gifts, assuming he does not elect gift splitting with his spouse, subject to the unified transfer ta
Tanya [424]

Gift splitting permits a married couple to merge their gift tax exemptions to help enhance the advantages of tax-free gifting.

<h3>What is a gift-splitting gift?</h3>

This method is not automatic, and the ability to split gifts requires that certain prerequisites are met, including the consent of both spouses on a pointed federal gift tax return.

Gift splitting allows a wedding couple to combine their gift tax exemptions to help enhance the advantages of tax-free gifting.

The unified tax credit gives a set dollar quantity that an individual can gift during their lifetime and give on to heirs before any gift or estate taxes apply.

To learn about unified tax credit visit the link

brainly.com/question/8176727

#SPJ4

4 0
1 year ago
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