All categories

3 years ago

What data are collected from consumers to develop a perceptual map for a particular product category?

Business

1 answer:

olga2289 [7]3 years ago

5 0

Answer:

Detail Answer is given below

Explanation:

A perceptual map is a graphic used by market researchers and companies to describe and understand how target customers see and feel about a particular brand or product.

Perceptual maps can also be called product positioning maps.

These useful graphics allow organizations to understand the competitive positioning of their brand or product. They also allow organizations to consider comparisons of attributes that are important to customers and identify open areas within their markets.

To obtain the data that is plotted on a perceptual map, surveys are distributed to potential clients and clients who ask them about their experience with a product. These surveys ask about the opinions of respondents about product performance, packaging, price, size and other variables.

Qualitative survey responses are then transferred to a perceptual map using a scale, such as the Likert Scale. The table analysis is used to inform the development and improvement of the product.

A usual perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Respectively axis contains of a pair of opposite attributes at each end.

Format of Map

For example, if the purpose of the map is to investigate how consumers feel about breakfast cereals, the Y axis could have "a great taste" on one end and a "bad taste" on the other. The X axis could have "low nutritional value" at one end and "high nutritional value" at the other end.

Each cereal brand is drawn on the perceptual map based on how consumers perceive the brand's products in relation to those attributes.

For a perceptual map to be as useful as possible, the X and Y axes must measure the attributes that consumers really consider when making purchasing decisions in the real world.

Once again, the best way to begin to understand how customers and potential customers see products and brands in a market is to survey them.

You might be interested in

A cash equivalent is a short-term, highly liquid investment that is readily convertible into known amounts of cash and Group of

rewona [7]

Answer:

so near its maturity that it presents insignificant risk of changes in interest rates.

Explanation:

As we know that the cash equivalent i.e .short term and also classified as the highly liquid investment that is always ready to convert into the cash amount i.e. near to its maturity also at the same time it represent the non-significant changes risk with respective to the rate of interest

Therefore the last option is correct

8 0

3 years ago

Discuss ten (10) different purposes of an evaluation of salesperson performance and how each purpose affects the performance eva

ololo11 [35]

Answer:

1. To ensure that compensation and other reward disbursements are consistent with actual performance

2. To identify salespersons who needs to be promoted

3. To identify salespersons who should be fired/terminated

4. To determine the specific training and counseling needs of individual

5. To provide information for effective human resource (Succession) planning

6. To identify criteria that can be used to recruit and select salespersons in the future

7. To advise salespersons of work expectations

8. To motivate salespersons

9. To help salespersons set their career goals

10. To enhance effective communications between salesperson and sales manager

Explanation:

How each purpose affects the performance evaluation process

1. To ensure that compensation and other reward disbursements are consistent with actual performance

Compensation and rewards affects the performance and it should be on the merit.

2. To identify salespersons who needs to be promoted

Promotion shall be given on the basis of evaluation

3. To identify salespersons who should be fired/terminated

Termination should be on the basis of performance evaluation

4. To determine the specific training and counseling needs of individual

Training shall be provided on the basis of evaluation

5. To provide information for effective human resource (Succession) planning

Succession planning should be on the basis of performance evaluation so that the exceptional performers must be retained,

6. To identify criteria that can be used to recruit and select salespersons in the future

It helps in understanding the factors that will be useful to recruit and select salespersons

7. To advise salespersons of work expectations

On the basis of evaluation, it will be decided to communicate the work expectations

8. To motivate salespersons

It will help in understanding the factors which motivate the salespersons

9. To help salespersons set their career goals

Salespersons will understand about their future and set their career goals.

10. To enhance effective communications between salesperson and sales manager

It will help to communicate effectively about the expectations of salesperson and sales manager and better coordination

7 0

3 years ago

The reason a user account was locked out will be investigated within _______ and the documentation of the reason will be kept fo

iren [92.7K]

Answer:

72 hours, 12months

Explanation:

When a user gets locked out of his/her account, it is usually investigated within 72 hours of the complaint being laid. that is 3days.

When the reason is found and and told to the user, the reason is documented and kept for 12 months within which time if there is any need for reference, the document can be easily retrieved and gone through.

Cheers.

5 0

3 years ago

A medium-term goal takes _____ to accomplish. a. 1-2 months b. 1-2 years c. 1-5 years d. 5-10 years Please select the best answe

Sliva [168]

Answer:it is D. Hope it helps

Explanation:

7 0

3 years ago

Read 2 more answers

Tim buys a house from Betty in 2011 for $200,000. Betty receives $185,000 and $15,000 goes to Mary, the real-estate agent. Betty

Step2247 [10]

Answer:

$15,000

Explanation:

Gross domestic product is the sum of all final goods and services produced in an economy within a given period which is usually a year.

When calculating GDP, only items produced in the current year are added. The house had been sold in 2007. Adding the sale to the GDP in 2011 would lead to double counting.

It's only the amount paid to the agent that would be added to GDP.

I hope my answer helps you

5 0

3 years ago