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3 years ago

What data are collected from consumers to develop a perceptual map for a particular product category?

Business

1 answer:

olga2289 [7]3 years ago

5 0

Answer:

Detail Answer is given below

Explanation:

A perceptual map is a graphic used by market researchers and companies to describe and understand how target customers see and feel about a particular brand or product.

Perceptual maps can also be called product positioning maps.

These useful graphics allow organizations to understand the competitive positioning of their brand or product. They also allow organizations to consider comparisons of attributes that are important to customers and identify open areas within their markets.

To obtain the data that is plotted on a perceptual map, surveys are distributed to potential clients and clients who ask them about their experience with a product. These surveys ask about the opinions of respondents about product performance, packaging, price, size and other variables.

Qualitative survey responses are then transferred to a perceptual map using a scale, such as the Likert Scale. The table analysis is used to inform the development and improvement of the product.

A usual perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Respectively axis contains of a pair of opposite attributes at each end.

Format of Map

For example, if the purpose of the map is to investigate how consumers feel about breakfast cereals, the Y axis could have "a great taste" on one end and a "bad taste" on the other. The X axis could have "low nutritional value" at one end and "high nutritional value" at the other end.

Each cereal brand is drawn on the perceptual map based on how consumers perceive the brand's products in relation to those attributes.

For a perceptual map to be as useful as possible, the X and Y axes must measure the attributes that consumers really consider when making purchasing decisions in the real world.

Once again, the best way to begin to understand how customers and potential customers see products and brands in a market is to survey them.

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dezoksy [38]

Answer:

b. higher; lower

Explanation:

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3 years ago

Batista Company management wants to maintain a minimum monthly cash balance of $19,100. At the beginning of April, the cash bala

klio [65]

Answer:

The cash, if any, must be borrowed to maintain the desired minimum monthly balance is $19,100 (given in the question) and the borrowed amount to maintain the desired minimum monthly balance is $9,000.

Explanation:

The steps for computing the borrowed amount to maintain the desired minimum monthly balance is shown below:

Step 1 : Write Beginning Cash balance

Step 2 : Add Cash receipts

Step 3 : Less Cash disbursements

Step 4 : After cash disbursements is calculated

Step 5: Write minimum monthly cash balance

Step 6: Now, deduct Step 4 amount by Step 5 amount to calculate borrowed amount.

So,

After Cash disbursement = Beginning Cash balance + Cash receipts - Cash disbursements

= $22,700 + $245,800 - $257,700

= $10,800

The cash, if any, must be borrowed to maintain the desired minimum monthly balance is $19,100 (given in the question)

And, the borrowed amount to maintain the desired minimum monthly balance = Monthly cash balance - After cash disbursements

= $19,100 - $10,800

= $9,000

Thus, the cash, if any, must be borrowed to maintain the desired minimum monthly balance is $19,100 (given in the question) and the borrowed amount to maintain the desired minimum monthly balance is $9,000.

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3 years ago

Green Cleaning purchased $500 of office supplies on credit. The company’s policy is to initially record prepaid and unearned ite

-Dominant- [34]

Answer:

Debit Office supplies, $500; credit Accounts payable, $500.

Explanation:

Purchase of supplies on credit will increase the supplies and increase the account payable balance as well. Supplies account is an asset account therefore it has debit balance and Account payable is a liability account so it has credit balance. To reflect the event following Journal entry is recorded.

Debit Office supplies $500

Credit Accounts payable $500

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3 years ago

Which is not something you should look for in a saving account?

pshichka [43]

Answer:

You should make sure you are putting money into it every week, month, or year.

Explanation:

You must make sure you have enough money in the account so if you have some kind of an injury, or you want to buy something that costs lots of money such as a car, or a house, you want to make sure enough money is going into that account.

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3 years ago

Jamison Company uses the reciprocal services method to allocate support department costs and has gathered the following informat

Daniel [21]

Answer:

a)J = 450,000 +(20% * C)

b)C =250000+ (50%*J )

c)J = 450000 + {20%* [250000+(50%*J)}

Explanation:

a)J = 450,000 +(20% * C)

This represent the total cost of Janitorial Department due to the fact that 450000 is a direct cost of janitorial department plus 20% of total cost of Cafeteria department allocated to Janitorial department.

b)C =250,000+ (50%*J )

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Substituting the value of C determined in part b in part a

J = 450,000 + {20%* [250,000+(50%*J)}

Therefore in place of C in equation 1 ,the value of c determined in equation 2 is thereby substituted .

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