Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Brit
ney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney adopted _____ to generate the ideas. A. nominal group technique
B. cross-training
C. cognitive bias
D. conflict management
E. positional rotation
Nominal group technique: The term nominal group technique is also referred to as NGT. It is described as one of the structured methods related to brainstorming that allows and takes contributions from every single person to provide agreement on the specific important problems, solutions, or issues. Every member of the group writes down their ideas and chose the best idea to implement on.
In the question above, Britney adopted the nominal group technique to generate ideas.
