All categories

3 years ago

The VALS framework

Business

1 answer:

Scrat [10]3 years ago

8 0

Answer:

The VALS framework examines the intersection of psychology, demographics, and lifestyles.

Explanation:

The VALS system (Values and Lifestyles), arose from the need to explain the changes that American society presented in the 1960s. This classification, developed by the Stanford Research Institute, is based on the concept that people throughout their lives go through different stages, and each stage affects their attitudes, behavior and psychological needs. This system, related to purchasing behavior, establishes in general terms that people are grouped into three basic consumer orientations:

-Principle-oriented consumers. They buy taking into account "how the world should be".

-Consumers oriented by status; They base their purchases on the opinions and attitudes of other people.

-Action oriented consumers; These consumers base their purchase decisions on the activity, variety and risk.

In turn, each of these groups acquires other dimensions based on the level of income, health, education and self-confidence.

You might be interested in

A marketing specialist needed to find a new way of marketing the company's main product to its potential clients. While watching

Arte-miy333 [17]

Answer:

The correct answer is c) verification

Explanation:

This creative process model is a situation where a person starts the process of transforming his or her ideas or thoughts in to an actual product.

There are many steps in the process of creative process model, first one being the preparation where a person first identifies the problem , set his or her targets or goals.

After preparation comes the step of incubation where a person starts researching on the ideas, person will do brainstorming , he or she will continuously try to find out the solution.

After incubation comes the step of illumination , where a person gets an epiphany ( just like in this question marketing specialist gets) about how to structure together his or her plan.

And finally after illumination step comes the step of verification , where a person(marketing specialist in this case) evaluates whether the plan he has made is worth continuing and investing time in, he would changes to his plan if necessary.

4 0

3 years ago

Read 2 more answers

Prepare Job-Order Cost Sheets, Predetermined Overhead Rate, Ending Balance of WIP, Finished Goods, and COGS At the beginning of

fiasKO [112]

Answer:

1. Overhead rate based on direct labor cost = Overhead applied * 100/Direct labor cost

Overhead rate = 888 * 100/1200

Overhead rate = 74% of direct labor cost

2. Preparation of the brief job-order cost sheet for the four jobs.

Job 86 Job 87 Job 88 Job 89

Beginning balance, March 1 6,888 6,820

Direct materials 3,000 7,000 2,100 1,500

Direct labor 800 6,000 900 500

Applied overhead 592 4440 666 370

Total Balance March 31 11,280 24,260 3,666 2,370

5 0

3 years ago

You are an engineer and a manager at an aerospace company with an important government contract supplying parts for a space shut

Yanka [14]

Answer: Allow your judgment as an engineer to override your judgment as a manager, and do not permit the launching.

Explanation:

8 0

3 years ago

By engaging in ______, a business sets the highest and lowest prices for a product line and then sets a few more prices between

Tju [1.3M]

Answer:

Explanation:

8 0

3 years ago

In Japan, the bureaucracy carries enormous influence and power. In particular, the Ministry of International Trade and Industry

noname [10]

Answer:

When the government has a strong say in what businesses do, two things may happen:

businesses can become corrupt and inefficient,
or the businesses can develop closer cooperation between them and the government that helps them become more efficient.

The later applies to Japan, but also to countries like Chile. Chilean government has signed free trade agreements with virtually every single country in the world, granting Chilean companies huge international markets.

While in the US, even now with President Trump, the government has a relatively small influence in the private sector (except for defense contractors). I believe American corporations have a larger influence on the government, than the influence the government has on them.

3 0

3 years ago