Answer:
The VALS framework examines the intersection of psychology, demographics, and lifestyles.
Explanation:
The VALS system (Values and Lifestyles), arose from the need to explain the changes that American society presented in the 1960s. This classification, developed by the Stanford Research Institute, is based on the concept that people throughout their lives go through different stages, and each stage affects their attitudes, behavior and psychological needs. This system, related to purchasing behavior, establishes in general terms that people are grouped into three basic consumer orientations:
-Principle-oriented consumers. They buy taking into account "how the world should be".
-Consumers oriented by status; They base their purchases on the opinions and attitudes of other people.
-Action oriented consumers; These consumers base their purchase decisions on the activity, variety and risk.
In turn, each of these groups acquires other dimensions based on the level of income, health, education and self-confidence.
