Question

"Another term for online word-of-mouth marketing is ________, which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person."

Answer 1

Answer:

The correct answer is letter "B": viral marketing.

Explanation:

Word-of-mouth marketing or viral marketing is the type of advertising consumers make of a product or service based on their own experiences. They could represent a benefit or a risk for the company of the product in reference since the comments being spread about it are based on subjective ideas.  

Comments of people with a certain degree of influencing others are likely to affect more a firm's sales negatively or positively.