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slava [35]
3 years ago
15

"Another term for online word-of-mouth marketing is ________, which refers to the transmission of messages in much the same way

that biological viruses are transmitted from person to person."
Business
1 answer:
Sergeu [11.5K]3 years ago
6 0

Answer:

The correct answer is letter "B": viral marketing.

Explanation:

Word-of-mouth marketing or viral marketing is the type of advertising consumers make of a product or service based on their own experiences. They could represent a benefit or a risk for the company of the product in reference since the comments being spread about it are based on subjective ideas.  

Comments of people with a certain degree of influencing others are likely to affect more a firm's sales negatively or positively.

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Mikhail's claim has been denied once. Now, he is writing a second persuasive claim message to his digital media services company
Fynjy0 [20]

Answer:

a) Appeal to the receiver's sense of responsibility and pride in the company's good name

Explanation:

Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.

Such messages are usually drafted by sales and marketing personnel.

While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.

In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.

He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.

8 0
3 years ago
Unique corp. had 50,000 shares of $5 preferred stock, $100 par, and 100,000 shares of $1 par common stock outstanding throughout
goldenfox [79]
50,000 x 5 = $250,000 Preferred Dividends 
(780,000 - 250,000) / 100,000 = 
b.$5.30 
5 0
3 years ago
A 15 year, $1,000 par value bond has an 8% semi-annual payment coupon. The bond currently sells for $925. if the yield to maturi
Monica [59]

Answer:

Explanation:

First, find the YTM of the bond using the following inputs on a financial calculator;

N = 15*2 = 30 semiannual payments

PV= -925

Semiannual coupon payment; PMT = (8%/2)*1000 = 40

FV = 1,000

then CPT I/Y = 4.458%

Annual rate = 4.458% *2 = 8.92%

Next, use the YTM above and change the time to maturity to (15-5 )= 10 years or 20 semiannuals. Therefore, the price at year 5 will be as follows;

N = 10*2 = 20

Semiannual coupon payment; PMT  = 40

FV = 1,000

Semiannual rate; I/Y = 4.458%

then CPT PV = 940.206

The price at year 5 will be $940.21

7 0
3 years ago
Forecasting drives all of the key business functions. Among the following cases, select the cases that are the least suited for
Svetach [21]

Answer:

(1). Demand of radically innovative new product

Explanation:

Forecasting refers to a decision making tool for planning and making estimates of future projections. This is usually achieved by relying on past events to determine future outcomes.

There are two forecast types, namely; judgment-based and quantitative.

The combination of the two types helps to get the best outcome as it aids to mitigate weaknesses.

7 0
3 years ago
Read 2 more answers
Mara wants to draw people to her blog by awarding a $5 amazon gift card to the 100th, 200th, 300th, etc. visitor each day. what
Juli2301 [7.4K]
I believe it is fixed-ratio reinforcement. The behavior (viewing her blog) has to happen a set number of times (100, 200, 300) before the reinforcement (gift card) is given. 
4 0
3 years ago
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