A form of comparative analysis where customers show their opinions of another firm’s strengths vis-?-vis their competitors is a

Question

Vadim26 [7]

3 years ago

9

A form of comparative analysis where customers show their opinions of another firm’s strengths vis-?-vis their competitors is a

______.

Business

1 answer:

Bezzdna [24] · Answer 1 · 2022-02-17T05:08:59+03:00

The answer to this question is the term perceptual map. A pepceptual mapping is a technique used by marketers to visually map the customer's and possible customer's perception to a product versus to its competitor into a diagram. Perceptual mapping is also known as market maps. In perceptual mapping it also an analysis where the customers shows about an opinions of the competitors strenghts over them.