Question

What was Ketto’s 8 stages

Answer 1

1. Establish a sense of urgency

– Examine market and competitive realities.

– Identify and discuss crises, potential crises or opportunities.

– Create the catalyst for change.

2. Form a powerful coalition

– Assemble a group with enough power to lead the change effort.

– Develop strategies for achieving that vision.

3. Create a Vision

– Create a vision to help direct the change effort.

– Develop strategies for achieving that vision.

4. Communicating the Vision

– Using every channel and vehicle of communication possible to communicate the new vision and strategies.

– The guiding coalition teaching new behaviours and leading by example.

5. Empowering others to act on the vision

– Removing obstacles to change.

– Changing systems or structures that seriously undermine the vision.

– Encouraging risk taking and non traditional ideas, activities and actions.

6. Planning for and creating short term wins

– Planning for visible performance improvement

Recognising and rewarding employees involved in these improvements.

7. Consolidating improvements and producing still more change

– Using increased credibility to change systems, structures and policies that don’t fit the vision.

– Hiring, promoting, and developing employees who can implement the vision.

– Reinvigorating the processes with new projects, themes and change agents.

8. Institutionalising new approaches

– Creating the connections between new behaviours and corporate successes. – Developing channels to ensure Leadership development and succession.





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