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2 years ago

How does Maslow hierarchy of need help marketers to create various marketing strategies. Explain your answer with examples.

1 answer:

7 0

The Maslow hierarchy of need helps marketers to create various marketing strategies because its already provides a way of evaluating the customers' motivations beyond what raw data will give.

<h3>What is the Maslow hierarchy of need?</h3>

The psychological theory established the motivation theory that models the 5 categories of human needs that helps to dictate an individual's behaviour.

The needs of human according to the Maslow Hierarchy includes Self-actualization, Esteem need, love and belonging need, safety need and physiological needs.

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A company estimates that an average-risk project has a wacc of 10 percent, a below-average risk roject has a cost of capital of

Lisa [10]

Answer:

I feel so bad for you i don't have that work yet

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3 years ago

Eclipse Motor Company manufactures two types of specialty electric motors, a commercial motor and a residential motor, through t

stiv31 [10]

Answer:

A. Commercial 540

Residential 360

B. Commercial 585

Residential 390

Explanation:

a) Calculation to Determine the per-unit factory overhead allocated to the commercial and residential motors .

First step is to calculate the Plantwide overhead rate using this formula

Plantwide overhead rate =Estimated overhead /Esimated machine hours

Let plug in the formula

Plantwide overhead rate = 1080000/9000

Plantwide overhead rate = $ 120 per MH

Now let Determine the per-unit factory overhead allocated to the commercial and residential motors

Using this formula

Per -unit factory overhead allocated=Actual MH per unit *Plantwide overhead rate

Let plug in the formula

Per -unit factory overhead allocated to COMMERCIAL=4.5 dmh*120

Per -unit factory overhead allocated to COMMERCIAL=540

Per -unit factory overhead allocated to RESIDENTIAL=3.0 dmh*120

Per -unit factory overhead allocated to RESIDENTIAL=360

Therefore the per-unit factory overhead allocated to the commercial and residential motors under the single plantwide factory overhead rate method will be:

Commercial 540

Residential 360

b. Calculation to Determine the per-unit factory overhead allocated to the commercial and residential motors

First step is to calculate the Departmental overhead rate

ASSEMBLY TESTING

Estimated overhead 280,000 800,000

÷Estimated machine hours each department 4,000 5,000

=Departmental overhead rate 70 160

Now calculation the per-unit factory overhead allocated to the commercial and residential motors

COMMERCIAL RESIDENTIAL

Assembly 1.5 dmh*70=105 1.0 dmh*70=70

Testing 3.0*160= 480 2.0*160= 320

Per -unit factory overhead allocated 585 390

(105+480=585)

(70+320=390)

Therefore the per-unit factory overhead allocated to the commercial and residential motors under the multiple production department factory overhead rate method will be:

Commercial 585

Residential 390

5 0

3 years ago

A company sells 15,000 units of its single product annually. Annual revenues are $450,000, variable costs are $315,000, and fixe

valentinak56 [21]

Answer:

Decrease in profit = $9,000

Explanation:

The impact on the profit would be the sum of the increase in contribution from the special order less the lost contribution by forgoing the standard order.

Accepting the special order of 3,000 units would mean losing standard contribution on 2,000 units from the current sales unit of 15,000. Remember the company only has excess capacity of 1, 000 units i.e (16000-15,000) So, the additional 2,000 units would need to be forgone at standard price.

Variable cost per unit = 315,000/15,000 = $21

Standard selling price = 450,000/15,000 = $30

Special order price = $24

Additional contribution from special order = (24-21) × 3,000 = 9,000

Lost contribution from forgoing standard order (30-21) × 2000 =(<u>18,000)</u>

Decrease in profit <u> (9,000)</u>

By accepting the special order, the company would lose $9,000 of its profit

7 0

3 years ago

Q 8.2: On June 15th, Buehler Company sells merchandise on account to Chaz Co. for $1,000, terms 2/10, n/30. On June 20th, Chaz C

Pavel [41]

Answer:

C : $686

Explanation:

The computation of the cash received amount is shown below:

= (Sale value of merchandise - returned merchandise) × (100 - discount rate)

= ($1,000 - $300) × (100 - 2%)

= $700 × 98%

= $686

Since the payment is made within 30 days, so the company could avail the discount of 2% and the return goods should be deducted so that the actual amount of cash received can come.

8 0

3 years ago

Candice is planning her activities for a hot summer day. She would like to go to the local swimming pool and see the latest bloc

Debora [2.8K]

Answer:

Option C People face tradeoffs

Explanation:

The reason is that the tradeoff is situation where the wise person value the matter on a set scale and then make a decision to choose the best for the thing that he is ready to sacrifice. In business, it is also called Opportunity cost. You have two options in the scenario, if you go to swimming you can't watch the movie and if you go to movie then you can't enjoy swimming.

Example

When my girlfriend calls me during job timings I have to choose to leave the work or carefully listen to her. If I don't consider the girlfriend call a tradeoff here, I will stay single. So tradeoff are very important.

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4 years ago