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klio [65]
3 years ago
6

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category s

eems like a good idea. This is what toothpaste manufacturer Colgate did when it put its brand name on Colgate Kitchen Entrees, which failed quickly. This innovation strategy is an example of an unsuccessful
Business
1 answer:
lara31 [8.8K]3 years ago
7 0

Answer: brand extension

Explanation: Brand extension refers to a marketing strategy which involves a well-known, developed and popular brand who has enjoyed continuous success in a particular market aims to delve into another area of the market or totally different product category using the same brand name.

In the scenario above, Colgate, a household name in toothpaste manufacturing decided to launch the Colgate kitchen entree which an entirely different market domain. The innovation strategy wasn't successful as it got consumers confused who saw them as developers iating from their original domain. Even though Colgate's intention was to use their existing popularity to extend their brand.

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How can the 3d rendering service helps you to win the architecture competition?
prohojiy [21]

Explanation:

We would take your architectural plans or basic 3D model and turn it into a photorealistic visual

3 0
3 years ago
Given the mixed cost formula, Y = $16,000 + $3.40X, total cost for an activity level of 4,000 units would be:
Katyanochek1 [597]

Answer:

D) $29,600

Explanation:

The mixed cost formula gives the relationship between the cost and the level of activities. It shows the cost as a function of the activity level.

The formula also shows that the cost is made up of a fixed element ($16,000) and a variable element ($3,40X).

Hence at an activity level of 4000 units,

Y = $16,000 + $3.40(4000)

= $29,600

7 0
3 years ago
A card which requires the cardholder to pay a sum of money equal to the credit limit is called a
Brrunno [24]
The answer is Credit card.

Credit card is a small plastic card issued by a bank, business, etc., allowing the holder to purchase goods or services on credit.
5 0
3 years ago
_______ is best described as the difference between the value a consumer attaches to a good or service and what he or she paid f
zysi [14]

Consumer Surplus

This is the difference between what consumers are willing and able to pay and what they actually do pay. You may be willing to spend up to $100 on a new pair of shoes but if you find the perfect pair on sale for $20 you will buy those and there will be an $80 surplus.

5 0
3 years ago
Fernando's favorable attitude toward capital punishment began to change when he wasasked to offer arguments opposing it in a cla
LenaWriter [7]

Answer:

B) cognitive dissonance

Explanation:

According to my research on studies conducted by various psychologists, I can say that based on the information provided within the question his attitude change is best explained by cognitive dissonance. This is defined as the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change. Which is exactly what Fernando is experiencing.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

6 0
3 years ago
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