Answer:
Premium is an amount paid periodically to the insurer by the insured for covering his risk. Description: In an insurance contract, the risk is transferred from the insured to the insurer. For taking this risk, the insurer charges an amount called the premium.
Explanation:
a
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer: Please refer to Explanation.
Explanation:
Monopoly.
The 2 reasons why the monopoly’s marginal revenue will always be less than its price are;
a) Even though Monopolies have very large influence on the prices of goods and services they offer, for a Monopoly to sell more goods, they generally have to lower their prices. This will lead to a situation where Marginal Revenue, which is the additional revenue made per additional unit sold will be less than Price because additional revenue for a new unit will be less than the last one because prices are dropped .
b) A Monopoly's demand schedule is downward sloping. This means that demand rises as prices drop. As prices drop therefore, more goods will be sold but the marginal revenue will be less because prices had to be dropped to get an additional unit to be sold. That unit therefore will bring in less revenue than the last unit.
Perfectly Competitive Market
In such a market, the seller is a Price Taker. This means that sellers in this market do not sell at a price that they want but rather at a price the market has established to be the Equilibrium. This is because of the high competition in the market. Since they are all selling at the same price, this means that every additional revenue they get is the same as the price the market charges. This means that Price equals Marginal Revenue in this market.
what recognizes the potential for valuable innovations to be launched from lower organizational levels and diverse locations, including merging markets, is known as:
"Reverse Innovation."
This is because reverse innovation is a type of innovation in which the product is originally innovated for poor neighborhoods such as developing regions, then repackaged in a way that is then sold to the rich neighborhoods such as developed regions.
Reverse innovation is a term originally coined by Vijay Govindarajan and Chris Trimble.
They claimed that reverse innovation is a kind of bottom-up innovation strategy whereby the products designed for poor areas are then redefined and sold to the rich areas.
Hence, in this case, it is concluded that the correct answer is "Reverse Innovations."
Learn more here: brainly.com/question/17931211
The question is incomplete:
McDonald's serves McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:
a. A combination of global and local marketing mix elements
b. a selection of menu items that can be sold eventually in U.S. markets
c. A replacement of standard menu names with fancy names
d. a deviation from successful marketing practices
e. a reflection of failure of US menu items in those countries
Answer:
a. A combination of global and local marketing mix elements
Explanation:
The answer is that these menu variations are examples of a combination of global and local marketing mix elements because the company tries to position its products on a global scale but also adjusts its strategies locally to adapt the placement and distribution to the specific characteristics of each country.
The other options are not right because McDonalds is adjusting its offer in its market to be able to establish its position in that market and not to be able to sell the items in US markets or to replace standard menu names. Also, this is the result of analyzing how to better position in a new market and not a failure of US menu items in those countries.