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NikAS [45]
3 years ago
15

Which functionality would you include in the product category of the marketing mix?

Business
1 answer:
Licemer1 [7]3 years ago
6 0

The after sales services are included in the product category of market mix.  Option C

<u>Explanation: </u>

The set of ideas or actions taken by a business entity or a company to promote its product or brand in the market. The four P’s of marketing mix are namely,

  • Product - The end product that is offered for sale.
  • Price – The value set for the finished good for selling.  
  • Place – Direct or indirect markets.
  • Promotion – Public relations, advertising, etc.,

From the given, discounts comes under pricing, product image used in advertising comes under promotion and substitute goods belong to a different topic. After-sales services comes under the service branch of the product category.

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