Which functionality would you include in the product category of the marketing mix?

Business

1 answer:

Licemer1 [7]2 years ago

6 0

The after sales services are included in the product category of market mix. Option C

<u>Explanation: </u>

The set of ideas or actions taken by a business entity or a company to promote its product or brand in the market. The four P’s of marketing mix are namely,

Product - The end product that is offered for sale.

Price – The value set for the finished good for selling.

Place – Direct or indirect markets.

Promotion – Public relations, advertising, etc.,

From the given, discounts comes under pricing, product image used in advertising comes under promotion and substitute goods belong to a different topic. After-sales services comes under the service branch of the product category.

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