Question

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive. There are several techniques that help salespeople accomplish this attitude change in potential consumers. Salespeople attempt to change consumer attitudes about their products through ________.a. persuasion
b. segmentation
c. positioning
d. affect monitoring

Answer 1

Answer: Persuasion.

Explanation:

Persuasion is a useful tool salespeople use to change consumers behavior towards their products. The salesperson persuades the consumers by enlightening them about the qualities of a product and the benefits they stand to gain if they use a product.