The transition word which is not correctly used in the passage is moreover.
As you can see in this sentence (<span>Moreover the invention of television and digital media, such as the Internet, most ads appeared in newspapers, magazines, and the radio.), something is wrong - the sentence doesn't sound natural or grammatical. This is why that word is the one which is used incorrectly, whereas the other sentences are good.</span>
Answer: Generate an idea and business plan
Choose a name for your retail store
Cover your legal basics
Find the right location
Create a personalized experience
Build vendor relationships
Explore marketing opportunities
Plan for a grand opening
Explanation:
Origin of gore
before 900; Middle English; Old English gor dung,dirt; cognate with Dutch goor, Old High German