Answer:
The media has a strong power to share information with a large number of people, which can have both positive and negative impacts for a sports personality. Assuming that a negative opinion of a journalist on a television program about the professional performance and personal attitudes of a sportsman was reported in the media, this will certainly influence a part of public opinion in a negative way about that person.
There are also social media, where people themselves can also share their personal life and this influences public opinion in a negative way, when an athlete posts, for example, a personal lifestyle that is different from the expected pattern that an athlete should follow.
The positive influence of the media on public opinion can be found when it praises the athlete for his achievements and thus influences more people to admire him.
